Harder, better, faster, strategy 🦾
We're not shading your strategy, but maybe it's time to try out some new tricks. This month, our VP of Strategy Bhavik Joshi shares his cheatsheet for sniffing out killer insights. On the podcast, Ad Council's Michelle Hillman reveals how they leverage emotion to change behavior around gun safety, fentanyl, and buzzed driving. Finally, our media and strategy teams share their POV on the TikTok ban.
The heart and science behind counterintuitive insights 💡
Uninspired research, uninspired results. VP of Strategy Bhavik Joshi reveals how to find the second right answer when it comes to unlocking truly human insights.
QE Podcast: Michelle Hillman, Chief Campaign Development Officer @ Ad Council 🎙️
Host Ashley Walters, APR and Michelle Hillman chat Smokey the Bear and how to build a creative review board full of industry icons – pro bono. Not into audio? Check out our top 5 takeaways.
TikTok on the clock ⏰
The feds said no – now TikTok’s gotta go? While we wait for the verdict, here’s how to apply your TikTok efforts to other platforms. Plus, our Strategy team predicts how young people will respond. 😤
Recent Happenings
pH-D Feminine Health selects new Agency of Record via Ad Age.
pH-D Feminine Health taps Curiosity as Social AOR via MediaPost.
This PSA from Ad Council highlights the dangers of buzzed driving from LBB.
Curiosity takes over Times Square to celebrate Ad Age A-List win via Instagram.
We're hiring like crazy. See something you like? See open positions.
Empathy-building brand creative strategy leader
2moLove this!