Experience the Art of the Future at #SAPCXLive

After the big launch of SAP C/4HANA this year at SAPPHIRE NOW 2018, it's time to excite our SAP Customer Experience community with the signature annual CX event of the year: SAP Customer Experience LIVE 2018. This year, the main focus is all about innovation and how fast we are moving to bring customer experience to the next level.

Attendees will hear how our product roadmap is evolving by putting trust and a customer-first approach at the center. It’s well known that in five years’ time, 80% of B2B buyers will be Millennials – and this generation has habits and preferences that need to be catered to. At the event, we will show how SAP C/4HANA is the only platform that can offer a seamless B2B2C experience connecting demand and supply and providing the extensibility of the future, which in turn will allow organizations to innovate on the "edge" and not on the "core".

You should not miss the keynote of Thomas Hertz where he will announce the evolution of extensibility for SAP. All based on open standards.

What can you learn about topics others in this space are either not telling you, or are relating in conflicting or confusing ways?

This event will provide insights into the most complete, future-proven product portfolio in the industry! 

• SAP Sales Cloud: Giles House will explain why now is the time of #NotOnlyCRM, importance of treating people and employees with trust, and letting them focus on what is important (do not #Force them!)
• SAP Service Cloud: Georg Glantschnig and Manuel Grenacher will introduce a new notion of creating "core" moments in service and why service is becoming the new marketing. Customers first, obviously! We will also have fantastic customer testimonials.
• SAP Customer Data Cloud: Patrick Salyer in his keynote will explain why customers are looking for a “B2Me” relationship and why it's time to earn their trust in an ever-evolving data privacy environment. 
• SAP Commerce Cloud: You should not miss sessions from Ulf Bonfert, Chris Hauca and Charles Nicholls. They will show you how our commerce cloud solution is evolving with our latest innovations, from embedded machine learning and progressive web app capabilities to new approaches for managing product content.
• SAP Marketing Cloud: Nicholas Cumins and Jackie Palmer will take you through the new concept of "permission-driven marketing based on trust" and also give you a preview of our roadmap focus, as we are the only one covering B2B2C use cases in one marketing platform.
• Communities: You will know who is using SAP Jam Community to enhance the customer experience directly into the online presence. And also you will hear stories from our customers. Make your customers loyal advocates!
• Training and Enablement for your sales department: This is a new concept that makes us unique in the industry! Do not miss the opportunity to meet the Litmos Team, and be sure to check out this video showing how Hewlett Packard Enterprise uses Litmos!
• Collaboration is also going to be disrupted and we are moving into the notion of "Project Management as a Service". This is why you should absolutely visit the Ruum team! See how Sales developers use Ruum to increase their productivity.
• The Cloud Platform (PAAS) that you see in the industry today are more or less becoming "legacy" cloud platforms. We are now in the age of agile business, and you will learn of our SAP Cloud Platform and related innovations. And if you are interested in open source projects, you should not miss the opportunity to meet our Kyma project team in our Innovation Campus.
• Integration: SAP has a native advantage here, as 75% of the entire world’s business transactions run on SAP today. SAP C/4HANA offers a unique value proposition.
• Industries: We have a long history delivering industry solutions, and you will be able also to see a Connected Customer journey across different industries at our SAP Customer Experience LIVE show floor. 

We have not finished yet! This year, we will have a new Innovation Campus concept. The Innovation Campus will engage our internal and external ecosystems with purpose, demonstrating our commitment and execution in providing exceptional experiences for our customers. Furthermore, we will demonstrate how SAP C/4HANA openly embraces start-ups, with key representatives onstage and at demo pods to exhibit quick integration into our environment. The SAP Customer Experience Innovation Office is bringing our initiatives to the audience, providing exclusive access to our “Meet-up” content. Here, attendees will have the chance to dive deep into three areas of interest:

• SAP Customer Experience Labs: Here you will meet with our Senior Technologist to see how emerging technology inspires and enhances the SAP C/4HANA suite. Visitors will see a new concept with Blockchain, AR/VR and Machine Learning.
• SAP Customer Experience Strategic Co-Innovation: Meet with our Strategic Engagement team and to gain insight from our insiders, as well as best practices on how collaboration and expertise act as the foundation for successful transformation initiatives.

In the innovation campus we will have 36 inspiring Innovation Talks on 2 stages and we are hosting almost 20 demo pods to learn first hands from the start-ups and the innovation ecosystem.

The geeks among you will have Technical Deep Dive Sessions – not to be missed! Our key focus is openness, embracing the entire ecosystem and attracting future talent. This year, for the first time, we will have the SAP Customer Experience LIVE Hackathon, where students will put their skills to the test and generate fantastic new innovative ideas!

Finally, if you want to learn how Exponential Technologies will change the nature of brand engagements, you should check out my keynote session.

See you all there at SAP Customer Experience LIVE 2018!