Entrepreneur Failures Stealing Your Joy?

The highs and lows, twists and turns of entrepreneurship don't always feel as thrilling as my favorite, speeding roller coaster at Knott's Berry Farm. Yet, I continue to get back in line to do it again. I hope you are doing that too despite your failures. 

One of my biggest vision projects was a coaching program I created for women desiring to shed pounds. What I didn't know then is that I launched with a major marketing problem. I thought the program was about weight loss and marketed it as such, when really the program was about healing emotional wounds, habit and belief change. Weight loss was one of many results, but not the main thing. Brendon Burchard says, "keep the main thing, the main thing." My failure was that I marketed the program to the wrong audience, it was too broad and I marketed the wrong thing. 

Not knowing marketing strategy, I took the failure perosnally. My insecurities flared and I started to believe perhaps I wasn't right for the whole business thing. I went delusional. I forgot that I had already been an entrepreneur for years, pivoted a dozen times, and persevered with success. There are a list of reasons why that particular program was so close to home and I'll certainly share them in another article, but right now my intention is to provide you with forward momentum. If you have a vision, you need to keep reading this. 

When I read this article from one of my favorite writers James Clear, it was everything I had learned throughout the years. I knew I needed to pass it on to perhaps shed some persepctive on your entrepreneurial journey. He brilliantly breaks it down into 3 specific pieces so that you can shallow your rabbit hole and stay in a winning mindset.  https://jamesclear.com/3-stages-of-failure