Does your "Brand" speak?

Does your brand speak? A brand is a hero and content is the main driver that drives through a content journey to fulfil the touchpoints of consumers’ needs.

It’s a unique premise of a company promising to the consumer that the brand stays,

• Focused on the Objectives
• Remain Transparent
• Better engagement with the consumers
• Build Trust
• Brand Integrity

To stand firm to the promise advertisements play a major role to connect one-to-one relationship with the buyers but it all starts with the “right” content.

 An ad is a form - which these “BRAND” shouts outward loud to the consumers “BUY ME/USE ME” in their own reciprocated version. Usage for these ad platforms may vary, but the intent of products insight means the same. Brands endorse either visual or audio format by playing its best foot forward to attract people at first sight.

Some ads are simple yet effective, earlier these ads created a high impact that the brands personified synonyms to words,

for example,

• Noodles to “Maggie”
• Search Engine to “Google”
• Video Search engine to “Youtube”
• Antiseptic liquids to "Dettol"
• Text Message to "Whatsapp" etc

Over a while, our eyes have been yachting out to unique, easy to recall ads varying on their content structure before the audience.

Brands opt for various mediums to advertise with ideal strategies leading to business goals. Mediums chosen to make its way are either or a combination of below

1. Print
2. Television
3. Radio
4. Digital platforms

Challenges of advertising lie in measuring the value spent for the awareness, reach against the ROI driven. Each medium has its pros and cons resonating to target the right audience highlighting the usage of the products/services.

The Impact of an ad depends on the creative content which is inclined with the growth of the Brand followed by trust and loyalty as the communication strikes the chord of universal truth or relates to day to day activities that allows us to remember the ads for a longer duration.