The Digital PR Issue

Marketers welcome to another edition of the Lead Magnate - a very special one at that. 

With this 12th edition, the Lead Magnate officially turns 1 🥳 

To celebrate this milestone, we've got a giveaway especially and only for our subscribers. Stay tuned till the end to find out more!

With that we return to our scheduled programming - empowering marketers with valuable insights. Let’s turn our focus to a crucial aspect of any marketing strategy – Digital PR.

What exactly is it? Digital PR is essentially using online channels to build brand awareness. It's the online version of traditional PR but with some key differences:

>>> Wider Reach: You can target a much larger audience than traditional methods, reaching people globally.

>>> Measurable Results: You can easily track the impact of your digital PR efforts using website analytics, lead-gen forms and social media metrics.

>>> More Engaging: You can use multimedia elements like videos and infographics to create press releases and content that engage deeper.

>>> Two-Way Communication: Digital PR facilitates two-way communication, allowing you to interact directly with your audience and respond to feedback.

So how can you craft a compelling digital press release?

• Know Your Message:  Nothing helps shape your message more than having a clear  and well-defined goal. Is it capturing leads? Reaching industry leaders? Or perhaps it’s more traffic to your website. Define & then craft.
• Find Your Audience: Where are they? PR platforms, social media, relevant websites, or targeted email blasts? Pick the channels that resonate most.
• Compelling Content: Ditch the fluff. Craft an eye-catching headline, weave your brand in naturally, and keep the information clear and concise. Quotes from senior leaders and statistics add power and trust.

• Go Visual: Don't just tell, show! Images, videos, charts – anything visually engaging grabs attention and keeps readers hooked

• Leverage SEO: Target multiple audiences with one release. Include relevant keywords to climb search rankings. Use tools like SEMrush's Keyword Magic Tool to find the right ones.

• Make Contact Easy: Include your contact details – media outlets and potential customers might want to reach out.
• Track and Adapt: Don't just send and forget! Continue to pitch to relevant journalists and influencers across different platforms. Track website traffic, social mentions, and online coverage to see what's working and what needs tweaking.

Digital PR has become an indispensable facet of any modern marketing strategy. Its ability to reach a global audience, measure impact with precision, and foster two-way communication empowers brands to forge deeper connections and achieve tangible results.

If you’re not sure of where and how to start, get in touch with us. At Techmagnate, we ensure:

• You hit the bullseye with every press release. We don’t do “one-size-fits-all”.
• We use advanced analytics to identify the perfect channels to reach your target audience, ensuring you hit the right people at the right time. 
• Cost-effective budgets for paid marketing and media monitoring.

Want to go even more in-depth with your understanding of Digital PR? We’ve got you. Head on over to our blog post to know more.

The Personal Loan Search Trends Report

Created especially for Digital Marketers in the BFSI Industry, our report shares "personal loan" related industry insights you won't find anywhere else.

Download now: https://bit.ly/3O2kkzK

ICYMI:

• Our CEO, Sarvesh Bagla frequently shares industry insights and opinions on LinkedIn. If you haven’t followed him yet, you’re missing out. And - he’s also starting an AMA this month. Jump in with your question if you haven’t already.
• At Techmagnate, we frequently publish industry performance reports based on the overarching search trends in a given industry. These reports are thoroughly researched and put together by our in-house experts and offer search trends data that every marketer can utilize to create a stronger digital presence. You can find them here.

We couldn’t celebrate turning 1 without our subscribers. Every member of our community of 20,000 marketers gets a special gift – a super-secret list of Top SEO Prompts created by our SEO experts!

These prompts will help you work smarter allowing you to streamline your workflow, improve output and increase efficiency. 

All you need to do is:

1. Spread the Love: Repost this newsletter on your LinkedIn page. 
2. Tag Your Squad: Tag 5 of your colleagues or friends who are also marketing rockstars (or want to be!).

That's it! We'll send the exclusive SEO Prompts list via DM to everyone who participates.

We hope you enjoyed reading The Lead Magnate. Let us know in the comments if you have any suggestions or feedback!