GA4 : Did you know that all 360.Agency websites are equipped with Google Analytics 4 since July 2022?

Last June, Google unveiled its next-generation measurement and analysis tool: Google Analytics 4 (GA4).

To address the evolution of consumer behaviour, GA4 no longer relies solely on cookies. The tool operates on a new cross-platform tracking technology that collects event-based data to provide user-centric insights and help you generate actions. An event is a previously defined scenario, such as the entry of a new lead or an online vehicle reservation, which has the main advantage of being more intelligible and easy to analyze than the sessions collected by Universal Analytics (UA). 

In addition, in response to various regulations and consumer expectations of privacy and confidentiality, GA4 no longer stores IP addresses and offers more control over data collection by companies.

Why have GA4 installed now?

As a 360.Agency customer, Google Analytics 4 is already installed on your website. Because UA data does not transfer to GA4, you will have already accumulated at least 1 year of data history by the time UA is no longer supported and stops collecting data on July 1, 2023.

To learn more about the transition to GA4, click here.