Case Study: C4 Energy
PUSH Agency
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Multi Market Field Marketing
In 2022, C4 Energy took a very aggressive approach to driving consumer trial at major events around the U.S. and utilized PUSH for a turnkey field marketing program to engage new consumers.
Goal: Drive Awareness of New Products at Major Sporting Events
C4 launched several new flavors in 2022, and to celebrate each they focused on major sponsored events including WWE Summerslam, Wrestlemania, Music and Pride festivals among others. PUSH handled all planning, logistics, and execution of campaigns. Utilizing our trained brand experts, our teams hit the streets distributing cold products while increasing brand awareness.
Results: C4 Revenue Catapulted to be a Top 5 Energy Drink
While driving over 700,000 consumer trials across our 2022 campaign, C4 has become a household name for the target demographic and PUSH is proud to be a part of helping drive awareness for the innovative beverage.
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