The Buck Starts Here
Commercialization is the confluence of all prior activities, a time of high investment and high anxiety. Here the rubber meets the road—yet for a new device, visibility on that road is often quite poor. A regulatory agency approved your device for sale, but how do you get traction? If you build it (to meet your pricing target), will they come? See MPO article: The Buck Starts Here
Co-Founder, President & CEO @ Retriever Medical | Advisor | Speaker | Board Member
7ySteve, great insights you have provided!