BRANDS ARE IN "VENTILATOR"

After receiving a very cold response of my first article,which motivated me to write again, this time, I am choosing the topic Brands are in "Ventilator " like when human beings seriously become sick and they shifted into "Ventilator"(Life Support Cycle System) similarly now a days brands are doing the same thing they just want to survive and their "ventilator" is Social Media, Traditional Media, ATL, BTL etc.

It's okay when an entrepreneur invests a huge amount of money in his/her company they make every possible effort to keep the revenue going on but one thing which is seriously missing is the "Creativity" which makes brands as well as the product's message suffice. I won't talk about brands who have made the campaign hit with the help of celebrity endorsing but that's not the creativity.

For example, you just go back to 90's and check out the TV Commercials of that time era ads were so simple with their to the point message "Buland Baharat Ki Buland Tasveer Hamara Bajaj", Dhara "Jalebi" iconic ad or Qadbury Girl enjoying to the fullest ad, etc. there are lots more to the list if you seriously followed it but due to so called glamour and fame people started believing in particular person more rather than the product.

Why I bought the old 90's ad in the middle of topic Brands are in "Ventilator" to just show the "Brand life" just look at the old message of:-

Bajaj, Qadbury, Maggi,Feviquick, Coca- Cola, Vick's, Lifebuoy, Dettol & Everest Masale.

None of the above mentioned brands are not out of the market now, but they have become a key market player. Earlier the messages were so strong that impacted our life, but there is glitch at that time,audiences were not so smart and we were lack of technology, but then also created a huge advertisement base for the upcoming industry which ultimately followed by the endorsing and replaces the "Creativity" over the "Glamour ".

But today's era of YouTube channels and Facebook is again coming up with the new content which is just not breaking the glamour perception of the audience, but also breaking the fantasy and fable world of advertising. The more meaningful message you will have for your brand as well for the product your audience will remember you for the longest time.

In the conclusion don't just put your brand into the "Ventilator" give it a life a sustainable life where people will remember you for at least a decade.Just don't push in your money into the media for the sake of it ultimately which ends up as "Ventilator" just analysis what your brands needs, analyze your target audience, analyze your product true potential, work every day on your product to make more consumable for the audience rather than spending money on endorsing just spend a little bit in "Your Message & Products".

Just don't make business,Make a Business Empire!