Authentic Intelligence: September'23

The month of September was spectacular, filled with new achievements, celebrations, and an array of enlightening additions to our knowledge hub.

We welcome you to discover all of them and stay ahead of the curve with this month’s newsletter.

Podcast Watch

Celebrating Seven Years of Innovation

On September 1, 2023, we completed our seventh year of delivering excellence in the analytics industry. The unwavering support from partners and well-wishers like you has empowered us to come this far, and we are deeply honored to have you with us on this incredible journey.

Since our inception, we have conquered great heights and solved pressing challenges with AI-powered intelligence. Hear from our Cofounders in this special podcast episode, where they talk about the present and the future of TheMathCompany.

Tune in to the conversation here.

Thought Leadership Corner

Article - ChatGPT Enterprise: Questions and Concerns

ChatGPT Enterprise, the first B2B offering from OpenAI, comes with an array of cutting-edge features. From robust security measures to complex data analysis capabilities, it provides a glimpse into the future of smart AI assistants for businesses. Still, some pertinent questions about its potential for customization, scalability, and integration linger on.

The article by MathCo experts Sourav Banerjee (Head of Innovation) and Srivatsa Kanchibotla (Principal) comprehensively evaluates the ChatGPT Enterprise version, shedding light on critical considerations for businesses navigating its potential.

Read the article here.

Article - Design in Analytics: A Unique Intersection Driving Innovation and Value

Two vastly different disciplines, Art and Math, have a lot more in common than one could imagine. Their relationship can be traced back to some of the greatest artworks, including Da Vinci’s Mona Lisa and Van Gogh’s The Starry Night.

Similarly, Design and Analytics can complement each other to help solve pressing business challenges. The article by Gomathy Viswanathan (Manager – Design, TheMathCompany) emphasizes how design and analytics can work together to define problems, enhance user experience, and improve adoption.

Read the article here.

MMx: Transforming Pharma Marketing for the Digital Age

The pharma industry has become the second-largest sector for ad spend in 2023. As investments continue to grow, careful evaluation of the impact of each promotional activity is crucial, and Marketing Mix Modeling (MMx) emerges as the ideal solution.

In this article, Sarath Murali (Manager, TheMathCompany) underlines the significance of MMx in the pharmaceutical sector, illustrating how it enables companies to maximize their ROI. The article also provides a concise overview of commonly utilized MMx methodologies.

Read more here.

Virtual Event

Sharing Impactful Insights Live on LinkedIn

Our analytics experts, Ashwin Gopalakrishnan and Snehamoy Mukherjee, hosted a LinkedIn Live and engaged in a candid conversation on Mastering MMX through Custom Data Analytics in Pharma.

In this conversation, they shed light on the importance of custom data analytics and how it can support MMX strategies at scale. Tune in here to revisit our discussion.

The Latest Insights from the AI Xecutive Council

From establishing foundational data literacy to fostering data fluency within organizations, Sadie St. Lawrence, Founder & CEO at Women in Data, takes us through how data can be used effectively within organizations.

Read the blog here.

Join AIXC - an exclusive, invite-only global community of professionals, academicians, and researchers working in Analytics, Data Science, and Data Engineering.

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