Amazon slashes its private-label selection, Amazon sues 10,000 FB admins over fake reviews, beauty brands crushed it on Prime Day, and more...
Amazon slashes its private-label selection, considers exiting business under regulatory pressure.
Amazon has started drastically reducing the number of items it sells under its own brands, and the company has discussed the possibility of exiting the private-label business entirely to alleviate regulatory pressure. The decision to scale back the house brands was likely partially due to disappointing sales for many of the items. It also came as Amazon has faced criticism in recent years that it sometimes gives unfair advantages to its own brands at the expense of other sellers. Read More.
Amazon Sues Admins from 10,000 Facebook Groups Over Fake Reviews
Amazon filed a lawsuit Monday against the administrators of 10,000 Facebook groups that coordinate cash/goods for buyers willing to post bogus product reviews. View Article
40% of Gen Z is Using TikTok for Search Instead of Google, According to Google's Own Data
Nearly 40% of Gen Z prefers searching on TikTok and Instagram over Google Search and Maps, according to Google's internal data. View Article .
Amazon Had A Big Prime Day And Indie Beauty Brands Did, Too
Defying low expectations heading into Amazon Prime Day last week, it was reportedly the biggest sale event ever in the e-tail giant’s history. Beauty brands were some of the best sellers. View Article.
Amazon slashes its private-label selection, Amazon sues 10,000 FB admins over fake reviews, beauty brands crushed it on Prime Day, and more!TikTok Influencer Marketing Case Study
Learn how Besame Cosmetics, a premium beauty brand, saw a 273% increase in new to brand customers on Amazon in 2 months. Check out the TikTok influencer marketing case study Here.
- Everything You Need to Know from Amazon's Alexa Live 2022 Event
The company introduced a ton of new tools and features for developers at Alexa Live, many of which revolve around the idea of the ambient home. Read Article.
- Feds Investigating Workplace Safety at Amazon Warehouses
The Justice Department is investigating possible workplace safety issues at Amazon warehouses and whether injuries were hidden from inspectors. Read Article.
- Envision Horizons is Now Offering Influencer Marketing Services For Amazon Sellers.
Drive external traffic to your Amazon listings through influencer marketing on popular platforms such as TikTok, Instagram, and Youtube. Learn More.
This week on the Common Mistakes podcast, Destaney Wishon, Co-Founder and CEO of BetterAMS, meets with Laura and Todd to discuss the common mistakes she has seen throughout her Amazon advertising journey. Destaney discusses the pros and cons of various Amazon Ad types, mistakes when managing campaign budgets, the importance of bid management, mistakes when using Amazon Search, knowing when DSP should enter your playbook, advertising mistakes during Prime Day and other high traffic sales events, and much more! Watch Now.
- Hiring is slowing in the ad industry but Retail Media jobs are red hot. Walmart Connect has 700 roles open. Read the full Business Insider article. Post from Lauren Johnson. Read Now.
- Shopify has announced Youtube Shopping. This is a major upgrade for creators, live-shopping, and merchants. Post from Harley Finkelstein. Read Now.
- Amazon Video Builder (Beta) is now available for Sponsored Brands video placements. Located in Creatives menu in Amazon Ads Console. Post by Jeffery Cohen. Read Now.
