Is AI changing the Private Equity game?

As AI’s application in business continues to spread, we take a look at how it is playing a role in the Private Equity and Investment Banking sector. If you are interested in this topic, register to attend our upcoming webinar featuring a panel of esteemed guest speakers.  We share a success story about how Phronesis acquired competitive intel to help our management consulting client gain an edge in their market. And, as we celebrate Phronesis' 9th anniversary, we share some pictures of the celebration and remind our clients, partners, and employees that we would not have achieved this milestone without them. 

Webinar: Decoding the Role of AI in Private Equity Deals

What is the emerging role of AI at PE firms and Investment Banks? How is it changing the way they source, evaluate, manage, and exit deals? Join our guests Andrew Dickow at Greenwich Capital Group LLC, Mark Gartner at RLH Equity Partners, and John Svolos at SkyBridge Capital on Wednesday 13 September at 10AM ET as they share and debate how they see AI impacting their industry. Register for the webinar...

Accessing competitor intel to build an advantage

Phronesis helped a client obtain the insights they needed to gain a competitive edge. Through in-depth interviews conducted with executives at competitors in the management consulting sector, our intel enabled the firm to gain valuable insights into internal strategies, including team dynamics, positioning, revenue impact, and both short and long-term growth objectives. Read the case study...

Demystifying surveys: A guide to using MR measurement scales

Market research relies on measurement scales to gather accurate data, but their significance is often overlooked. The right scale choice directly affects survey quality and subsequent analyses. This article by Yusof A., Phronesis' Head of Methodolgy and Director - Insights, examines the various scales, from Likert to Stapel's, explaining their impact on data accuracy. It also discusses survey scale characteristics and their effects on analysis, offering insights for experts and non-experts alike to make informed decisions during your next research initiative. Read the report...

Phronesis turns 9!

Last month, we celebrated our 9th anniversary! Our team of over 500 employees celebrated with a Bollywood fashion show, followed by cake, singing and dancing. A huge thank you to all our clients, partners, and fabulous employees who have been a part of our journey. We wouldn’t be here without you.