The 8 Big Digital Marketing Trends for 2017

While wondering around on Pinterest the other day, I came upon an infographic which calls out the 8 critical trends in digital marketing for 2017 and beyond. After doing some digging I also found the original source report from Signal.co, a smart UK agency. Its well worth downloading their report. Until then, here's the 8 trends you need to know.

1. Customer loyalty becomes a marketer's top priority. 55% of U.S. CMO's expect to spend more on solutions to grow customer relationships.
2. Customers demand life-enhancing experiences from brands. 90% Global CEO's believe improving the customer experience will be a key battleground
3. Customer identify will underpin all omni-channel engagements. 75% of marketers believe a single view of the customer is essential for driving growth
4. Brands will take charge of their data and their future. 80% of marketers say first party customer data is strategically essential
5. Marketers will turn to second-party data to drive scale. 77% of marketers are getting strong ROI from using second party data.
6. Customer identity will become a persistent and portable asset. Customer want to be identified at each touchpoint.
7. Customer data will power next-generation touch points. 300% increases are expected in AI investments
8. Customer-obsessed CMO's will rise to the top of the enterprise. 50% of CMO's say organizational issues are the biggest barriers to fully using customer centric data.

If you want to talk about the impact of these trends on your digital marketing, just send me a note: [email protected]