5 Digital Gifting Campaigns to Skyrocket Your Conversions

Did you know that a simple digital gift can drive massive engagement and conversions?  

Marks & Spencer, the leading British clothing retailer, reached 2.9 million potential customers ahead of the holiday season with just a $3,250 budget. They sent personalized monogrammed Christmas stockings, English breakfast tea, and handwritten notes to 20 key influencers in the US. No ads or paid social campaigns—just genuine goodwill and thoughtful gifting. 

Similarly, Adobe boosted webinar attendance by 50% by offering Starbucks gift cards to attendees. Their follow-up email campaign, “Thanks for joining us! How was your coffee?” saw the highest click-through rates ever, proving the power of a small, thoughtful gift. 

Who doesn’t like a present? Leverage this simple idea to generate reciprocal goodwill in your prospects and customers. Gifting as a social custom is deep-rooted in virtually all cultures. It is hardly surprising, then, that marketers are turning to digital gifts to display empathy and generate goodwill among their prospects and customers in this digital age. 

IBM is yet another major brand that has achieved astounding increases in sales and customer acquisition by embracing digital gifting and integrating it into their marketing campaigns. 

5 Digital Gifting Campaign for Driving Conversions at Scale 

1. Before, During, and After Digital Events 

Offering a gift for attending or even staying until the end of an event can considerably incentivize these actions. Another approach here is to use digital gifting to add a promotional hook to your strategy by offering gifts to the first ‘x’ individuals who register or attend the event. 

2. For Downloading or Viewing Your Content 

Encourage the consumption of the content your organization produces by hooking your potential readers with a gift to be won for downloading or viewing your content, be it an ebook, whitepaper, or how-to guide. Ensure your content and gift are valuable to your readers, and rest assured that you will remain top-of-mind to them for weeks to come! 

3. For Contributing to a UGC Campaign 

User-generated content is an asset for B2B marketers and one that B2B organizations are keen to tap into. Digital gifting can be an excellent tool to encourage your users to participate in a drive to source user-generated content or UGC. Another approach that can be used here is to send a gift that can be useful for other purposes and to generate UGC, such as a creative non-fiction writing guide that you can then encourage your users to use to pen-down their memorable experiences and moments with your brand. 

4. To Liven Up Your Lead Nurturing Strategy 

 54% of email marketers say that improving the engagement rate is their key goal for emails and adding a gift to your lead nurturing strategy can be a great way to improve engagement rates and have your marketing qualified leads (MQLs) turn into sales qualified leads (SQLs). 

5. For Podcast Listeners 

Say you have a guest speaker on your podcast. It can be useful to pass on a password to listeners, who can then access their gift by entering in their email id and the received password. This can work in two ways - to send users their gift and gather leads for your email marketing program. 

Conclusion 

With digital gifting seeing massive year-on-year growth, this trend is clearly here to stay. As marketers, what you need to remember is that for digital gifts to drive sales, they needn’t always result in a sales call or meeting. Digital gift works indirectly, such as improving brand awareness, increasing brand recall and affinity, promoting customer retention, and encouraging advocacy - all of which contribute to achieving just that: higher sales figures!

Read the full blog at https://blog.xoxoday.com/gift/digital-gifting-campaigns/