5 Big Tips to Make Your Holiday Strategy Shine
Welcome to Salesforce's Retail Roundup! In each issue, we spotlight the retail industry’s hits and misses, hot topics, and hype.
As temperatures rise, people are psyching up for summer — barbecues, picnics, fireworks, and road trips. But for retailers, this is the time of year when thoughts turn to peak holiday shopping season.
If you're counting down the days to end-of-year pre-sales, blowouts, and doorbusters, this issue of the Retail Roundup is for you! Our 2024 Retail Holiday Planning Guide has dropped, and it reveals the five biggest trends that will impact the holiday shopping season. There's not much time left before decking your halls, so let's get right to it!
The 2024 Retail Holiday Planning Guide is LIVE!
No matter what time of year, consumers want personalized experiences with great service, relevant products, and frictionless shopping both online and in person. But with the added stresses of peak holiday shopping season, retailers need to make shopping easy and exceptional for consumers: They’re counting on you to help them deliver amazing, memorable experiences to their families and friends.
What’s at stake? Shopper loyalty. If you make their holiday memories merry and bright, you can turn holiday shoppers into loyal buyers all year long. Get it wrong? You could lose their business forever. But how can you both personalize and scale great holiday shopping experiences?
This season, use your data, AI, and CRM tools to level up your holiday strategy. We always recommend a data-driven strategy focused on marketing, commerce, service, and operations, but our team specifically recommends these five tips for the upcoming holiday season:
Make holistic customer profiles accessible across your organization
Reach out to loyal shoppers first
Embrace conversational search and commerce
Turn the service team into trusted advisors
Equip employees to work holiday miracles in the moment
Want details for making it happen? Download The 2024 Retail Holiday Planning Guide today to get started.
And if you want even more holiday goodness: We are just days away from revealing our 2024 retail holiday predictions. For a sneak peek, hear what Salesforce's Caila Schwartz had to say during Connections' holiday trends and forecasting segment.
The Connections Recap
Did you miss Connections this year? Never fear! You can still catch up on all the retail highlights on Salesforce . Check out our favorite sessions:
Retail Q&A
What's the biggest question you have about retail?
Comment below and let us know! We may choose yours as the subject for a future newsletter.
This newsletter was curated by Patricia Staino, Editorial Lead at Salesforce.
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Very informative Salesforce