The 3 reasons your generative AI project is stalling

Today’s question: What’s standing in the way of your success with generative AI?

There’s a Grand Canyon-sized chasm between what business leaders say they understand about generative AI, and what they actually do about it. This could very well impact the success of AI adoption. 

Salesforce’s latest research, done in partnership with Forrester Consulting, identifies some of the problems. For one, leaders know that a strong data strategy is critical to success, yet only one-third have implemented one across their business. For another, while nearly all respondents plan to adopt AI, only half even understand the difference between generative and predictive AI. 

What can you do to close the gap and succeed with AI? Follow these three recommendations. 

Calling all humans! 

AI can do amazing things but it needs you, a human, in the driver’s seat, particularly for vital issues like finances or healthcare. There’s a lot of talk about having a human in the loop, but we actually need to be at the helm. Learn how.

What our community is saying 

“Dream big. AI systems can do a lot now, and many aspects  that don’t quite work now will work soon. We should be prepared for that. The advice I would give to anyone developing and using these AI systems? Try really ambitious things. Even if they’re not ready now, you can keep them in your back pocket and try again.”

— Jared Kaplan, co-founder and chief science officer, Anthropic, in an interview with CEO of Salesforce AI Clara Shih at the TrailblazerDX conference.

What we’re reading 

• Organizational readiness for generative AI is “shockingly low,” says CIO Online. What’s the problem? The C-suite feels that teams can’t navigate such transformational change so quickly, among other things. 

• Turns out capturing AI’s enormous potential is harder than expected: McKinsey & Company calls for a “generative AI reset,” saying it will take “organizational surgery” to rewire companies for the necessary transformation.

• AI startup Anthropic released a prompt assistant that generates prompts for you. The Neuron - AI News newsletter notes this “metaprompt” assistant arrives a little more than a year after the World Economic Forum declared prompt engineering the top job of the future.

This newsletter was curated by Lisa DiCarlo Lee, Contributing Editor at Salesforce

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