YouGov: Profiles

About

Build a portrait of your consumers’ entire world with unrivaled granularity.

Leveraging our vast database of 26 million panel members across 49 markets, YouGov Profiles offers always-on intelligence, to find and understand the audience that matters most to you.

Find your perfect audience: Combine unique filters to build up an outline of your ideal audience, incorporating media consumption, psychographics, demographics and more.

Create a detailed portrait of them. Choose from millions of data variables, collected daily and updated weekly, including brand usage and perception, hobbies and interests, and media.

Target your audience with incredible precision. Pinpoint the channels and mediums they love, and talk to them when they most want to listen.

Join the ranks of top brands that rely on YouGov Profiles to get a world of audience insights, at your fingertips.