About
The only Audience Builder that enables brands to create high-value HCP audiences based on demography (specialty & location), behavior (diagnosis, prescription, procedures), specific accounts (ABM), search-based intent and prescription-based intent.
Type of Audience Segments -
Demography based Audience
Behavior based Audience
Account based Audience
Intent based Audience
Keyword based Audience
This product is intended for
- Managing Director
- Managing Partner
- Marketing Director
- Chief Marketing Officer
- Business Development Manager
- Vice President
- Vice President Marketing
- Vice President Sales Marketing
- Senior Vice President Marketing
- Director Marketing Communications
Media
Products media viewer
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Demography-based Audience
Create high-value HCP audience lists for 1:1 messaging based on based on their Specialty and Geography.
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Behavior-based Audience
Create high-value HCP audience lists for 1:1 messaging based on multiple HCP behavior patterns including their patient diagnoses, prescriptions and medical procedures.
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Account-based Audience
Create an account list for Account-based Marketing from domains of Healthcare Organizations, Hospital systems, Clinical Groups or Health Management Organizations as per specific business interests.
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Intent-based Audience
Create an account list for Account-based Marketing as per specific search intent or per specific prescription & diagnoses habits shown from within certain Healthcare Organizations, Hospital systems, Clinical Groups or Health Management Organizations.
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Keyword-based Audience
Create a high-value keywords list for contextual targeting HCPs basis the context of the content being consumed by them.
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