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Change is coming to your consumer’s inboxes. Is your brand prepared? Significant new mandates for bulk email senders are going into effect at Google and Yahoo in February 2024—putting the way you reach audiences via email at risk. Not to worry, AGAIN Interactive is well-versed in navigating the intricacies of email marketing and can help you say ’bye’ to bounce backs while circumventing spam folders. In fact, we’ve already helped one client by... • Raising their DomainKeys Identified Mail (DKIM) alignment rate from 76.86% to 99.97%, leveraging our knack for optimizing deliverability with our knowledge of campaign compliance • Lowering their bounce rates from a high of 10.8% to a current .5% while zeroing out their compliant rates from .7% to 0%, following Domain-base Message Authorization, Reporting, & Compliance (DMARC) protocol. Discover more reasons to learn, earn, and grow with AGAIN! Check out this article from our Production Director Jeffrey Kemp. https://lnkd.in/eM3GG4fX

Does your organisation send more than 5000 emails a day to customers with Google and Yahoo email IDs? Does your organisation engage 3rd party marketing, sales and customer engagement tools to send emails out to customers? If the answer to these questions is yes, it is time to look into rolling out a DMARC policy for your organisation's email domain. A DMARC policy in place will help others know which emails are originating from you and are not scams. Why now? On October 3, 2023, Google and Yahoo announced requirements that beginning February 2024, bulk senders must have DMARC in place. How would you like to initiate a risk-based conversation on implementing DMARC at your organisation? ➡ Work with your marketing and sales team to understand their need to send emails out to customers. Help them understand the potential impact of their inability to reach current and potential customers because the organisation domain is not DMARC compliant. ➡ Work with other business units that may send bulk emails but have a slightly different use case. Help them articulate the potential impact on their operations due to the absence of a DMARC policy. ➡ Finally, talk to them about additional benefits the organisation can have by having a DMARC policy. #dmarc #emailsecurity

Google and Yahoo have new sender requirements that go into effect in February. If your business isn't compliant you will start experiencing deliverability issues. To keep your email campaigns from landing in the SPAM folder here are some guidelines: 1) Refine Your Sending Address: Remove "@gmail.com" or "@yahoo.com" from your sending address to comply with the new requirements. 2) Establish a Branded Sending Domain: a requirement for bulk senders who regularly email Google and Yahoo recipients. 3) Implement a DMARC Policy: required email security through setting up a DMARC policy on your root domain. 4) Align "From" Address with Your Brand: Maintain consistency and DMARC compliance by aligning your "from" address with your branded domain. 5) Streamline Unsubscribing: every email must include a one-click unsubscribe link.   Navigating these guidelines can be complex, but Labyrinth Digital is here to help! Reach out for expert assistance to ensure your business meets these requirements.    #EmailMarketing #Compliance #LabyrinthDigitalTeam #deliverability #emailstrategy #emailoperations 

📢 Attention bulk senders! #Google and #Yahoo are enforcing a new set of DMARC-based #email validation requirements, starting from February 2024 onwards. 🔐 The world’s largest #mailbox providers have agreed that it’s time to actively #protect recipients from unwanted #spam and potential bad actors before reaching their inboxes. 📧 Senders that won’t #comply on time, will start having #issues delivering their emails. Are you aligned? 💡 DMARC Right powered by Channel IT Ltd., is a robust solution designed to secure corporate communications. Leverage its capabilities to increase delivery rate of the email traffic and ensure compliance. 🚀 Take control of your domains. Elevate your email game, now. 📍 https://zurl.co/AK87

⚙ The most common DMARC question I've seen lately with Google/Yahoo's new changes: Do I have to set up DMARC for every single subdomain sending mail? 📣 The answer: No. The DMARC policy set up on your root domain will, by default, cover the subdomains as well and fulfill Google/Yahoo's requirements. Hope that helps. 😊 #deliverability #google #yahoo #emailmarketing #email #change

You have until February 1 to make Google and Yahoo happy with your emails. That's when their new sender requirements go into effect. The biggest change might be the DMARC policy. When we researched our clients, only 30% had one. Make sure you're ready if you want your emails to reach your clients and customers. See the comments below for links to more info and step-by-step guides. #dmarc #emailmarketing #emailsecurity #emailmarketer #emailtips #emailcommerce

By regularly auditing a website’s backlink profile, you can improve its authority, prevent penalties, and identify opportunities for acquiring valuable links. #socialmediatipsforbusiness #instagramgrowthstrategy #socialmediaservices #socialmediatipsforyou #socialmediastrategiestips

In an era where technological transformation is radically changing the advertising industry, data security and privacy protection are becoming fundamental pillars for the success of brands. In a recent article published by Media Marketing, Tomaž Tomšič, Head of iPROM Labs, reveals how placing a privacy strategy at the core of marketing initiatives is not just a response to legislative requirements but is crucial for building and maintaining consumer trust. >> https://url.iprom.si/120 #dataprivacy #DataProtection #datamanagement #datamanagementsolutions #FirstPartyData

With the latest warning from the Information Commissioner's Office, it’s worth knowing that in less than a week, we can review your entire global web portfolio; with full transparency of your media supply chain, you can address key compliance risks and level up your first party data acquisition. As well as validating the presence of balanced consent options, we can rationalise your vendors, ensure data isn’t flowing in front of your CMP and protect your audiences from Trojan Horse data brokers. Trust through transparency. Strength in simplicity. Let us secure your web compliance today. #datacompliance #datasecurity #transparency

⬇️ Lowered bounce rates from 10.8% to .5%. ❌ Eliminated spam complaint rates from .7% to 0%. ✅ Improved DKIM alignment from 76% to 99.97%. Want to optimize email deliverability in light of Gmail and Yahoo's new mandates beginning this February? We tested it out and delivered stellar results for our newest client. Transform your email marketing metrics and ensure your messages stand out in crowded inboxes. Dive into our latest article to discover the strategies we use at AGAIN Interactive to elevate your email game! Read the article now:  https://lnkd.in/egbhGhJm #EmailMarketing #Deliverability #MarketingTips #DigitalStrategy