YouGov’s Post

Digital signals such as consumer searches on google, marketplaces and social media can be amazingly helpful in understanding consumer trends and unmet demand. I strongly believe it's the next revolution of consumer and market insights. Join our webinar next week and I'll walk you through which data signals to track, how to set thresholds and, last but not least, how to translate them into actionable insights about consumer demand and purchase intent.

Discover the key metrics that drive successful campaigns, including click-through value, purchase lead value, and basket analysis. Rae shares insights into leveraging retail partnerships and data insights platforms like PriceByte to optimize ad spend in real time. 📊💡 Learn how brands can use real-time data to adapt to changing consumer habits and market dynamics, ensuring maximum ROI and campaign effectiveness. Don't miss this episode packed with actionable strategies for media marketers and advertisers. Catch the full conversation here - https://lnkd.in/eea6x22q

Our 2024 Retail Report is now live! 🛍️ Marketers globally, this report is packed with great insights 🔎 Here are some key takeaways for you to consider: 1. Reddit takes the top spot as the social platform for discovering and researching. 2. Shopping guides and "best of" lists have seen a 40% jump. #beunique 3. Brands should broaden their approach to the press to build trust through media. For those who are fact-checkers like myself, we used Meltwater data and analysis to build this report. Request your copy here to stay ahead of the game: https://lnkd.in/djTnz9RQ

Expanding into new categories is risky - MANSCAPED pulled it off beautifully by using consumer research to find the sweet spot for their new products 🚿 Read the full #casestudy here: https://lnkd.in/eSX-VQTG #NPD #productdevelopment #brandstrategy #marketingstrategy #marketresearch #consumerresearch #consumerinsight

We understand how crucial it is for businesses to comprehend consumer behaviour at each stage of the consumer purchase journey. At Markelytics, we assist brands with data-driven actionable insights, enabling them to formulate strategies in navigating consumers smoothly to the desired stage, thereby reducing the complexities of the brand adoption funnel. From measuring total awareness to identifying loyalists, we delve into all the reasons and factors behind consumer choices. Ready to learn more about how we can help your business? Get in touch with us today! https://bit.ly/3TVRYcq #marketresearch #brandsuccess #consumerinsights #markelytics #mrx #insights #researchstudy #mrxreport #businessexpansion #marketresearch #industryinsights #consumertrends #marketanalysis #markettrends #consumerbehavior #marketintelligence #industryreport #consumerinsights #marketoutlook #industryanalysis #businessintelligence #brandadoption #consumerfunnel #customerjourneyanalysis #customerjourney

How did your latest campaign really land? Was there any real impact on brand perception? These are the questions you need to ask when evaluating ad effectiveness, and with the right answers, your next campaign can reach even more potential customers. From purchase behavior to detailed channel analytics, explore how GfK can boost your campaign efforts today.

You need to resonate with consumers. We have the latest data to help you do it. Join us on 7th Feb for a deep dive into what's driving consumer spend and loyalty globally, with Wendy Werve, CMO at Marigold, and Jim Clark, Strategic Insights Director at Econsultancy, to learn: - What consumers think is creepy, what consumers think is cool and how to leverage the right channels and tactics to reach your audience  - Why email continues to be the top marketing channel for driving consumer purchases  - How loyalty programs influences consumer behavior - Why data privacy concerns continue to remain a focus for consumers 

📈 Keep up with the rapidly evolving world of retail media with Retail Media Weekly, the first newsletter devoted to the booming marketing channel. You can expect exclusive data, deep analysis, and actionable insights, all delivered straight to your inbox. 📩 The landscape is evolving. Equip your team with the knowledge and the tools to succeed. Subscribe here: https://lnkd.in/eydbXR-X #retailmedia #retailmedianetworks #rmn #advertising #marketing #newsletter

Harnessing retail data represents the next frontier in digital advertising, promising unparalleled insights into consumer behavior and preferences, driving more compelling and effective marketing strategies. Thanks Tejinder Gill & The Trade Desk #retailmedia #retaildata