Yotpo reposted this
I spent 3 mos building Yotpo’s Message Delivered Report. Analyzing 1.5B SMS 9-figs in Rev. So you know where to invest in SMS. Main takeaway: Everyone’s hitting their lists hard to drive sales… But: - Is that driving the most efficient returns? - What are the opportunities to reduce spend increase ROI? On July 23rd at 2pm ET I'm jamming with Gabe Goldstein (Yotpo) Hilary Castleman ( Princess Polly) on all things SMS and unpacking the report. Here are my 5 teaser stats so you join and don't just click like. 1) SMS-attributed Rev is 16% of Storewide sales. 2) Campaign/Flow Rev is split 50/50. Budget is 88/12. 3) SMS has MAJOR Seasonality. Big Q4 energy. 4) Nov, Dec, May are Big SMS Months. 5) 4 Flows make up 82% of Flow Rev. We’ll unpack those ( other) insights… But you’ll have to join us live. Or sign up to get the recording on demand. And watch us at 2x speed. What’s the one question you want me to ask/answer on the webinar? #shopify
Chandler Lyles
1mo
Question to answer: Which companies are doing SMS well from a brand building perspective? Every time I'm involved in SMS marketing as a customer I hate the experience. I hate that they text me garbage about this or that sale. Imagine if you had a friend who always texted you but only about their latest MLM scheme for you to be involved with. That's how current SMS marketing tactics feel to me.
Rad Mitic
1mo
Now this is unreal 👌🏼👌🏼
Ivana Watts
1mo
Interesting about May being a big SMS month. Mother's Day?
Marking for my weekend read/listen
Tomer Tagrin.
1mo
🔥🔥🔥
Exciting insights! I'm intrigued by your findings. One burning question I have is: How can brands effectively personalize SMS campaigns to maximize engagement and ROI without overwhelming their subscribers?
Brent Baubach
1mo
Fascinating insights on SMS marketing efficiency, Jeremy Horowitz'. Looking forward to learning how to optimize our strategies and maximize ROI in your webinar.
This is very interesting insight: Campaign/Flow Rev is split 50/50. Budget is 88/12. Way more effort into campaigns because email has to be prepared/created fresh for each campaign?
Buying a $10-$100m Brand 🛒 or $1m- $10m SaaS biz this year.
1mo📌 RSVP link: https://bit.ly/3zaplBP