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We’ve all seen it: a single Facebook post that spirals into a storm of complaints against the city. Recently, one of our Yoppify municipalities faced just such a post, criticizing their water conservation efforts. But instead of the usual negativity, something unexpected happened. Residents started commenting about how the city has been proactively sharing water use data through the Yoppify platform. In fact, the community’s positive testimonials were so compelling that the original poster ended up taking down their post. This story underscores the power of open and proactive communication. When cities actively keep their residents informed, they can transform potential critics into community advocates, strengthening trust and collaboration for a better future. Interested in seeing how Yoppify can help your city build stronger community ties? Schedule a demo here: https://yoppify.com/demo/

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Megan Jenkins

Chief Marketing Officer @ Yoppify | Focused Results for Water Utilities

2mo

It is my very favorite thing to hear stories like this from agencies :)

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