Yieldbird’s Post

Here are some relevant news highlights this week for #DigitalPublishers. If you have noticed something interesting during the week, please share the link in the comments 🌐👇. 🔒 Digiday: The Privacy Sandbox conundrum: ad tech vendors remain cautious about Google’s vision. Link in the comment 👇 💥 ExchangeWire: What Could a Break-Up of Google’s Ad Network Mean for Tech? Link in the comment 👇 #relevantnews #weeklywrap #adtech #privacysandbox #adnetwork #relevantdigital

In light of Google's recent feedback on the IAB Tech Lab's Privacy Sandbox Fit Gap Analysis report [goo.gle/ps-iab-response], it's evident that the Ad Tech industry is on the cusp of major changes. At AlgoriX, we've been deeply involved in contributing to this analysis, helping to shape the future of programmatic auctions amidst evolving privacy norms. Though we've made significant strides, the journey for the industry to adapt and enhance the core functionalities critical for running successful programmatic auctions is far from over. However, it's this very challenge that holds the promise of sparking innovation. We're on the verge of developing new, more resilient Ad Tech solutions that are not only fit for today but will thrive in the decades to come. Let's embrace these challenges as opportunities for growth and innovation, shaping an Ad Tech landscape that's more robust, privacy-conscious, and efficient for all stakeholders.

Ready to level up your monetization game? Explore the 🆕 Identity insights card (Beta) on Google Ad Manager and discover how to maximize ad request coverage while respecting user privacy.  Dive in 👉 https://goo.gle/3VVBdAF

Exciting developments from AlgoriX! 🚀 Our latest efforts in leveraging Google's Privacy Sandbox for in-app advertising are starting to yield insights. We're thrilled to share our initial findings and discuss the challenges ahead. #AdTech #PrivacySandbox #InAppAdvertising #DigitalMarketing #programmaticadvertising #MarTech #mobileadvertising #privacy #ProtectedAudience #TopicsAPI

Can innovation reshape our strategies to track ad performance and conversions? Find out from experts such as Durban Frazer (#Quantcast), Joe Doran (Epsilon), and Curt Larson (Sharethrough) as they explain their thoughts on Google's approach - The Privacy Sandbox's Attribution Reporting API. In this brief video, you'll learn how you can balance ad measurement with privacy concerns in a #cookieless future. https://lnkd.in/g3_i-ihY #DigitalAdvertising #GooglePrivacySandbox #AttributionReportingAPI #AdTech #MarketingStrategy

This Digiday article and video is insanely good at demystifying the Attribution Reporting API in Google’s Privacy Sandbox - would recommend if like me you still have questions!

In response to the ad tech industry’s pivot towards privacy, AlgoriX has been actively testing new solutions that balance user privacy with optimal ad results. During Q2 2024, we officially joined the Google #PrivacySandbox initiative and conducted a series of internal tests specifically on in-app environments to evaluate its impact on our partners. The results reveal both promising outcomes and challenges. Read more about our efforts and findings: https://lnkd.in/gbBu3Jvs #adtech #programmaticadvertising #mobileadvertising

In this edition of The Current Report, we break down Google's Privacy Sandbox and takeaways from IAB Tech Lab's critical assessment of the initiative. We're joined by digital advertising space veterans John Donahue, partner at up and to the right, and Rob Norman, digital advertising advisor, to discuss their overall thoughts on Privacy Sandbox, platform transparency issues, and what the landscape might look like in a year: https://bit.ly/3OW2zCu #digitaladvertising #thirdpartycookies #advertising 

The IAB Tech Lab’s recent report calls out what it believes are the Privacy Sandbox APIs’ limitations. There are aspects of the Privacy Sandbox we need to figure out together as an industry as we all prepare for third party cookie deprecation. Our Ads teams have conducted ongoing tests of various APIs, and we’ve found many of them offer more flexibility than what was stated in the IAB Tech Lab's report. Here are our guides where we share our approaches to set up the Attribution Reporting API for others interested in exploring this too: 📊 How to blend both the aggregate summary reports and event-level reports: https://lnkd.in/gs96jnAy ⚙️How to optimally configure the aggregate summary reports: https://lnkd.in/gpzEKpty

Intellectual property rights are harmful for the open, secure and interoperable Internet in a multifaced way. Judges even order to use the most disproportionate and undemocratic methods such as the “poisoning of the Domain Name System” to protect intellectual property. This is a recent case that happened in France. It seems like more and more we need circumvention tools even for democractic countries. And no we don’t need it to violate IP rights if you poison the DNS, you can make some innocent nonviolative parts of the Internet inaccessible.