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Our latest survey of 2,000 global consumers reveals key trends shaping how customers find and trust brands: 🔍 Beyond Search Engines: 94% use sites other than Google, Bing, Facebook, and Apple for info. Be everywhere your customers are. 🌐 Direct Visits: 31% start directly on brand websites. Make sure your site is engaging and easy to navigate. 📱 Social Media Matters: 88% turn to social media for brand info. A strong social presence builds trust, especially with Gen Z. ⭐ Reviews Drive Trust: 71% of customers rely on reviews. Quick, responsive review management is crucial. 🤖 AI Tools Growing: 45% are open to using AI tools for brand info. Make sure your data is accurate and AI-ready. For deeper insights and strategies, check out our full blog here: yex.tt/3SFOPOb

Survey Findings: The Digital Customer Journey in 2024 | Yext

Survey Findings: The Digital Customer Journey in 2024 | Yext

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