So proud of the team and for our partnership with Henry Rose, it's exciting to see the work out in the world!
Chief Executive Officer at Yard NYC || AdAge 2023 Leading Women || 3 x AdAge Small Agency Winner
There is nothing more enticing than a brand that has nothing to hide. Yet so often in the beauty category, we think a brand's clean and transparent ingredients need to be matched with communication that is just as clean. As if the conscious consumer doesn't want to be sexy, or suddenly the most emotional and sensory of categories, fragrance, has to be a rational purchase. From its inception, Henry Rose has set a new standard in fine fragrance – demanding safe formulations rather than the industry’s typical smoke and mirrors. A bold move that inspires bold communication. Because for us, safety doesn't mean being safe. So "Meet Henry Meet Rose Meet Henry" where we explore not just the fluidity of gender and sexuality, but play to a growing consumer behavior that pushes away from having one signature scent and towards sampling, exploration, dabbling in and dabbing on more than one perfume at a time. Showing how Henry Rose invites you to a world where you don’t have to be just one thing. Where daring to be fully exposed feels possible from a position of safety. Where the more you layer the fragrances, the more you discover yourself. A very special thanks for the incredible inspiration and partnership of Michelle Pfeiffer, Debi Theis & Kristy Engels and the amazingly talented YARD NYC team.
Director Photographer
10moLove the simplicity 👍