Airbnbs Experiences-focused summer product release will give 4,000 lucky winners the chance to enjoy some truly unique experiences from a living room session with Doja Cat, to a night in the Ferrari Museum.
Beyond an incredible marketing activation, what could this mean for the future of AirBnB experiences?
Travellers today crave unique experiences. Research from Get Your Guide showed 95% of travellers prefer to spend at least part of their trip on new and unique experiences.
The nature of AirBnB experiences, led and operated by locals, rather than well-known experiences brands, provides exactly that originality. However, there have been question marks over the scalability of this approach and achieving the required density of product to serve travellers across the 220 countries it operates in.
With AirBnB operating these headline experiences on a competiton bases, will Icons purely be a marketing play? or a notable step in an evolving strategy for AirBnB who have what it takes to be the biggest operator of experiences?
Introducing Icons—a new category of extraordinary experiences hosted by the greatest names in music, sports, art, television, and film.
Learn more: airbnb.com/release
Creative Direction & More - Premium Brands
1yStephen Niedzwiecki : from what I remember of your love of music, Marantz is the dream client for you!