YARDNYC’s Post

Women sports is on top right now

For the first time in history, the NCAA Women's Final outdrew the men's tournament, 18.9 million to 14.8 million viewers. Once Caitlin Clark moves on to the WNBA it will be interesting to see how much of that viewership increase women's college basketball can maintain. Caitlin Clark's impact on women's college basketball was beyond generational and in fact unprecedented. Notwithstanding, moments like these bode well for women's sports. The more women's sports can attract large "live" viewing audiences, the more we will be conditioned to value women's sports on our way to true gender equality in sports. And as the article below states, generally speaking the size of the money corresponds with the size of the audience. #linkedinsports #caitlinclark #generationaltalent #whathappensnext

As a daughter's mom, I strongly believe that we need more founders like Lindsay. Her dedication, innovation, and drive inspire us to push boundaries and create positive change. Let's strive to emulate her entrepreneurial spirit and make a meaningful impact in our respective fields. #RoleModel #Inspiration #Entrepreneurship

Insightful op-ed regarding the WNBA setting the standard for fan inclusion in social media as mentioned in the the Sports Business Journal’s “Unpacks” summary: “Tonight’s op-ed is from professors Lauren Hindman of Hofstra and Ajhanai Keaton of Louisville and UMass vice chancellor Nefertiti Walker, in partnership with Washerman’s The Collective think tank, on taking cues from the WNBA when it comes to social media. ‘Don’t shy away from athlete representation off the court. Women’s sports fans want to see lifestyle and fashion coverage of their favourite athletes. Just don’t sexualize athletes when doing so. Oh, and hire more women and queer photographers to limit ‘the male gaze’ when capturing images.’ Helpful tips for WNBA player agents with implications for NWSL agents and those of other women’s sports.

In a world where women's sports often get overshadowed, it's time to shift the focus. My latest article dives into the incredible talent and hard work of not just one, but many phenomenal players in women's college basketball. But why do we still see successful women pitted against each other? The recent remarks from Diana Taurasi only highlight a larger issue: the unnecessary criticism and comparisons that undermine their achievements. Let's break this cycle and uplift each other instead. Read more below! https://lnkd.in/gJ8xHuiE

Today I'm huddling with friends old and new for The Business of Women's Sports Summit today thanks to hosts Deep Blue Sports Entertainment, Laura Correnti, Alexis Ohanian Sr., Sara Fischer and more. This is thrilling. Sport has always been a vehicle for CHANGE and five things are on my mind as we embark on this new era in women’s sports: 1) 🙋🏿♀️🙋🏼♀️🙋🏾♀️🙋🏻♀️🙋🏽♀️ How do we invest in the leadership of athletes, coaches, and executives in women’s sports and its surrounding ecosystem of brands, media so they can lead in their OWN authentic, intuitive, and effective style? Not just “sports, but with women.” The billion dollar brands we are building will matter, and will boost economies and morale across the globe. Trust us! #personalbrandalignment 2) 📺📱💻🏀⚽️ Mainstream media is catching on to the demand for women’s sports - yay! and - how can we minimize the continued harm that even unconscious and casual sexism, homophobia and misogynoir inflict on the conversation, the game, the industry, and therefore society? #womenssportscoverage 3) 🏳️⚧️🏳️⚧️🏳️⚧️🏳️⚧️🏳️⚧️ I don’t have any answers to the complexities of trans inclusion in sport, but I know our trans sibs need to play, and that it’s the responsibility of our generation of leaders to figure this out. Who is gathering stakeholders to find real solutions to build the future accordingly? I want to help. #transinclusioninsports 4) 🇺🇸🇺🇸🇺🇸🇺🇸🇺🇸 A national abortion ban in 2025 would make business quite challenging in red and blue states alike for the NCAA, WNBA (Women's National Basketball Association), National Women's Soccer League (NWSL), Athletes Unlimited, and more. We’re 195 days away from the 2024 election and the VCs for Repro Coalition is getting into formation to publicly and persuasively connect reproductive freedom and bodily autonomy to basic human rights, an innovative economy, a thriving society, and a functioning democracy #abortionisyourbusiness 5) 🤷🏾♂️🤷🏼♂️🤷🏾♂️🤷🏻♂️🤷🏿♂️ Misogyny and zero sum thinking are limiting beliefs that limit potential for everyone. Yes, rigid gender norms and scarcity mindsets hurt men too! I'm working on an ambitious cross-sector men’s mental health initiative for 2025 and holding intentional conversations with stakeholders this year  #thewelfareofmen DM to talk more on any of these! Who’s with me? CC Erin Gallagher, Jasmine Maietta, Lorine Pendleton, Alex Taylor, Jess Smith, Kari Fleischauer, Sascha Malas, Jessica Berman, Caroline Heldman, Keia Clarke, Howard Megdal, Stef Strack, Rachael Rapinoe, MS, Lindsay Shaffer, Jennifer Cho, Jasmine Robinson, Cathy Engelbert, Grace Athanas-Linden, Brooke Wurst, Jon Patricof, Matt Goodman, Jonathan Soros, Binta Niambi Brown, Jen Zudonyi, Yang Adija, MBA, Shana R. Stephenson, Emily Stets, Jennifer Justice, Tammy Gordon, Emily Tisch Sussman, Arlan Hamilton and too many more womens sports stans to tag 🙌 Summit details available here: https://lnkd.in/e8py4eFP

Yes, we love her! 💗 Yes, we're Swifties 4life! 😎 BUT... 1. Women have always liked the NFL, as mentioned by a Jessica Smetana in her podcast. In fact, we love many sports even if they don't want to acknowledge it. 2. Let's not underestimate the efforts that the National Football League (NFL) team made before Taylor's appearance: in marketing, communication, and traditional media. Even teams like The Philadelphia Eagles support girls to get involved in the sport 🥎🥍⚽🏀🏅 3. Have you ever stopped to think that people support what Taylor represents? #millennials and #genz (most of her fan club) value #sisterhood #equality #authenticity . Recognize the power of representation. Seeing more women involved in sports, whether as fans, players, or in leadership positions, can inspire more women to engage with the sport and feel a sense of belonging in a traditionally male-dominated space. 💗We do love to see Taylor enjoy the sport as fans, just as we love to feel represented in all sports. Let's keep celebrating and supporting the growing interest of #womeninsports , while recognizing the importance of representation and inclusivity in all aspects of our lives!

Discover the game-changers in Forbes' 30 Under 30 2024 in Sports, such as Shannon Rhodes, leading innovation in sports software at the NBA, and Kyle Kuzma, the co-founder of Barcode sports drink This diverse lineup offers a glimpse into the industry's future with a strong emphasis on gender equality, racial diversity and cutting-edge contributions in technology and new sports. Read and learn more about the leaders shaping the sports landscape of tomorrow in the article below: #Strides #Forbes30Under30 #FutureLeaders #SportsInnovation

📣 Thrilled to share my latest article tackling a current issue happening in sports: the harmful trend of criticizing soccer players' partners' appearances and how it affects other women. Check out the article down below! ⚽️🌟 #InclusiveSports #footiewithmorin

Sharing some incredible organizations and companies I've recently connected with, all working to empower women in sports: 👏 empowHERed: Founded by Meghan O'Donnell, M.S. and Samantha Ward, EmpowHered is on a mission to advance women in the industry. They offer mentorship and resources aimed at accelerating career growth, promoting self-care, and cultivating meaningful relationships. 👉 Valeur: This innovative platform aggregates and showcases sports salaries and compensation, advocating for transparency and creating opportunities for women in sports to understand and assert their true worth. Leadership for Valeur includes Arianna Criscione, who also serves as the Head of Football Operations for Mercury/13 and brings her wealth of experience as a former professional soccer goalkeeper. 🎉 GRIT Public Relations: Led by Amy Chastain, Grit Public Relations works closely with student athletes to share their stories and create lasting impressions in the sports world. 🔥 Be sure to follow and connect with these inspiring organizations! 💬If you're working in the sports industry and are passionate about empowering and expanding opportunities for women in sports, don't hesitate to reach out. Let's connect and collaborate to make a difference! #sportsbiz #womeninsport #equity