Yannis Freris’ Post

The Dutch launch of the 2024 Edelman Trust Barometer is fast approaching! We’re excited to share the panelists who will join us on Wednesday, February 28, for a dynamic discussion about the future of innovation in The Netherlands. Panelists include:   • Corinna Baschirotto, Head of Brand Strategy at ASML • Rinke Zonneveld Zonneveld, CEO of InvestNL • Roland van der Vorst, Head of Innovation at Rabobank • Zita Schellekens, Sustainability & Strategy at KLM   Our General Manager Andrew Foote, Managing Director of Corporate Ilse van Hartevelt, and Edelman EMEA CEO Arent Jan (AJ) Hesselink will moderate the panel and present the 2024 findings.   The Dutch version of the 2024 Trust Barometer, themed Innovation in Peril, will be available for download on February 28th. The results reveal a new paradox at the heart of society. While rapid innovation promises a new era of prosperity, it also poses the risk of exacerbating trust issues, leading to further societal instability and political polarization. Nearly two-to-one, respondents believe innovation is poorly managed due to insufficient government regulation, lack of trust in traditional leaders, and suspicion of science's independence from politics and money. The public needs assurance that inventions have been evaluated by scientists and ethicists, are effectively regulated, and that they feel in control over the impact on their lives. Communication improvement is crucial, involving better messaging, increased transparency, and an explanation of innovation’s impact on regular people in The Netherlands.

I would like to express my gratitude for the opportunity to represent BeCause and speak at the recent event organized by hospitalityInside on the topic of "Numbers Don't Lie: Ensuring Credible KPIs & Right Tech Solutions for Hotel Operations and Investments." A heartfelt thank you to Maria Puetz-Willems and our moderator, Heleri Rande! It was a fantastic experience to connect with other attendants, to name a few - Prof. Dr. Willy Legrand, Jan Hein Simons, Renée Nicole Wagner, PhD, Sven Wiltink, Alexander Lennart Schmidt, and discuss critical topics that are shaping the future of our industry. Our conversation covered several vital points, including: - The significant momentum generated by new EU regulations on crucial sustainability topics. We examined how these regulations are driving the energy transition, enhancing protections for human rights, and improving reporting and disclosure practices. - Integration of sustainability aspects into overall business strategies to better navigate various stakeholder expectations and adapt business processes accordingly. - The importance of data integrity in ESG reporting and how it provides reliable insights for measuring and improving performance across various metrics like emissions, diversity, and safety. It ensures trustworthy data for setting targets, making adjustments, and demonstrating sustainability commitments to stakeholders. - The importance of embracing emerging innovations, particularly AI and robotic technologies, within the hospitality industry. These advancements offer immense potential to transform our operations and investments for the better. I look forward to continuing these important conversations and seeing the positive impact they will have on our industry! 🏨

I recently had the privilege of attending a guest speaker lecture in one of my classes that went beyond the boundaries of education and probed deep into the heart of making a significant difference in the world around us. Our outstanding guest speaker, Jaime de Jaraiz Lozano, CEO of LG Iberia, gave us such an inspiring presentation that made an unforgettable impression on what I always thought. His speech was about his journey to making the earth a better and greener place! 🌏🌱 His commitment to making a positive impact on the world radiated through every word, as he shared the details of his Sustainability 2.0 project. This project, a light of hope in these difficult times, united large companies into one voice for the welfare of our world. What struck me most was not just the scale of the project but the spirit behind it. Beyond the conference rooms and profit margins, his talk emphasized the urgent need for kindness toward our Earth. In an era where ecological concerns loom large, his call to action was such a reminder that we are custodians of the planet, entrusted with the responsibility to nurture and protect it. His dedication to finding affordable solutions reflects his mission: a technology-driven, sustainable future. The central point of his address, however, was a sincere appeal to stay altruistic. In a society obsessed with measurements and bottom lines, Jaime's focus on listening to our feelings and connecting our actions with a greater purpose was a breath of fresh air. It was a challenge to reject the status quo, urging us to be positive change-makers in our areas of influence. As I reflect on his words, I find myself propelled by a newfound motivation. The class wasn't just an ordinary class in marketing; it was an immersion into a world where business and benevolence coexist. My gratitude extends to Professor Víctor Magariño Peñalba for organizing this transformative event that crossed the line between academics and real-world effect, leaving an unforgettable impression on everyone.

Let's look into the dynamics of finding the balance between honoring tradition & embracing innovation at an annual conference - exploring when to preserve cherished conference traditions & when to introduce refreshing changes for a rejuvenated experience. https://ow.ly/zZ6G50RjXAc

Let's look into the dynamics of finding the balance between honoring tradition & embracing innovation at an annual conference - exploring when to preserve cherished conference traditions & when to introduce refreshing changes for a rejuvenated experience. https://ow.ly/zZ6G50RjXAc

Returning from the 2024 Page Society Spring Seminar in Paris after three days of engaged conversations with other global Chief Communications Officers - and with three main takeaways for our day-to-day work: 1. As we are living in a "crazy and fragmenting world" (from the brilliant keynote by former Polish President Aleksander Kwaśniewski), our economies move from the age of efficiency to the age of resilience. Businesses need to reflect that. 2. Technological advancements outpace our ability to keep up - with Generative AI transforming our discipline fundamentally, and, at the same time, imposing a substantial risk in fostering misinformation and disinformation. Communications will need to learn how to influence the new big influencer, GenAI. 3. CCOs navigating through a multi-stakeholder landscape, and often with declining resources, need to be masters of multi-stakeholder management. While Communications is more relevant than ever. A big Thank You to our event Chair, Marc Cloosterman - and to my fellow colleagues from the German Community: Jill Meiburg (GEA Group), Christopher Storck (FGS Global), Philip Müller (PRCC Personal- & Unternehmensberatung), Florian Dieckmann (Die Grünenthal Gruppe), Bernd Eitel (KION Group), Nina Schwab-Hautzinger (BASF), Monika Schaller (SAP), and Médard Schoenmaeckers (Boehringer Ingelheim). #PageSpring #PageSociety #communications #corporateaffairs #cco

Delighted to have joined Americas Society/Council of the Americas Symposium to share with #latam´s corporate community about International Sustainability Standards Board (ISSB) and how they can serve corporations that join as early adopters. IFRS Foundation stands ready to support the adoption and will continue the efforts to discuss the challenges and opportunities that arise. Latin America will benefit from early commitments and messages of support are clearly showing that steps are being taken in the right direction. #esg #sustainablereporting https://lnkd.in/ebfMZmcg

Setting aside infinite individual takes and takeaways from Cannes, where are the authoritative insights on outcomes and actions moving forward from the governing entities in our industry? It's crucial to distill the week, map out the points on the horizon, and establish a roadmap. Amidst the wave of post-Cannes reflections, let's focus on actionable industry standards, goals, and unified viewpoints to benefit our clients. #MakeCannesCannesAgain with a media industry summit in NY or London, addressing the top three industry issues each year with a clear goal to set standards. Let's move beyond mere pontification and embrace unified, actionable initiatives that elevate our industry. It's time for concrete results, implications, and work-streams to achieve our shared objectives. Pssst! The holding company that leads the charge in setting and publishing these goals will secure the industry's thought leadership position and attract the best brands and talent.

Our Managing Director, Adam Garfunkel will be chairing the ESG Congress in Berlin in November. This event will explore the ever-evolving landscape of ESG. We'll dissect regulations, analyze trends, and chart a course toward sustainable business practices. Register here 👉🏽 https://esg-congress.com/ #ESG #ESG_Congress #sustainability #impactmeasurement #impact

Berlin Nov 22-23 #ESG_Congress promises to be one of the most interesting sustainability conferences in Europe this year. I've been there before and am more than happy to return and share the stage with some very interesting and insightful people. Last time I represented a telecommunications company and now the industry is sports and outdoor. I find it extremely useful to have experience in multiple industries, as many good ideas come from outside of one's own immediate circle. Unfortunately, no one's career is long enough to deeply experience all the interesting industries, but that is where these gatherings come into play. As important as the presentations and panels on stage are the discussions on the breaks, both giving you a glimpse of different industries, different solutions and different thinking.