Communication is a matter of trust. The European Association of Communication Directors (EACD) is the home of both.
Yesterday, a group of European Association of Communication Directors (EACD)'s Dutch chapter members visited Edelman Amsterdam for the presentation of the 2024 #TrustBarometer results. The Barometer provides useful insights for every communication professional with data at a Dutch, regional and global level. The Dutch version reveals a new paradox at the heart of society. While rapid innovation promises a new era of prosperity, it also poses the risk of exacerbating trust issues, leading to further societal instability and political polarization. A majority of respondents believe innovation is poorly managed due to insufficient government regulation, lack of trust in traditional leaders, and suspicion of science's independence from politics and money. To close the trust gap will be an immense challenge for all parties in society, including us as communication professionals. The panel members Corinna Baschirotto, Head of Brand Strategy at ASML, Rinke Zonneveld, CEO of InvestNL, Roland van der Vorst, Head of Innovation at Rabobank and Zita Schellekens, Sustainability & Strategy at KLM added excellent further context and insights to the results. Thank you Arent Jan (AJ) Hesselink, Andrew Foote and Ilse van Hartevelt & team for hosting us at this well-organised event! 👏