Xenoss’ Post

Raise your hand if you’ve heard “the Composable CDP doesn’t work for real-time.” ✋ We hear it all the time—and it’s not true. This misconception is based on a historical truth: data warehouses were initially built to process data in batches, not in real-time. However, with advances in data warehouse technology and features that we’ve built for our customers, the Composable CDP can absolutely deliver real-time experiences, often with much more elegant, focused solutions. Want to see how we do it? Check out the blog: https://lnkd.in/g9nBFCAK

Introducing the Lakehouse CDP, ushering in the third era of customer data management First: Packaged CDPs → Then: Composable CDPs → Now: Lakehouse CDPs Amperity’s Lakehouse CDP combines the best elements of Packaged CDPs and Composable CDPs with none of the drawbacks. A CDP plugged directly into a data lakehouse takes advantage of its open format, so users can easily share customer data among the tools and platforms of their choice without having to copy data or build and manage connections. This results in:  ▶ Higher data quality  ▶ Better governance  ▶ Easier to set up and maintain  ▶ More secure data sharing To learn more, check out the full press release: https://lnkd.in/eYiKWia7 Want to see the Lakehouse CDP in action? Check out the demo at https://lnkd.in/eqfPfzjN #LakehouseCDP #CustomerData #CustomerDataOperations #Governance

Super excited for Amperity Bridge to be in the wild! Innovations in the Lakehouse space have enabled secure and easy data sharing so that you can access the your data where you need it. With Amperity, you can produce the highest quality, unified data and plug it in to where your data teams work. The best part is Amperity Bridge takes just minutes to set-up and then keeps your data up-to-date in real time because it is reading directly from the data at rest. No need to burden your data teams with building and managing pipelines and let them focus on valuable work that impacts your business. Check it out at https://lnkd.in/eEsVXMdZ

Still feeling energized from Amplify 2024 where we introduced our Lakehouse CDP, ushering in the third era of customer data management First: Packaged CDPs → Then: Composable CDPs → Now: Lakehouse CDPs Amperity’s Lakehouse CDP combines the best elements of Packaged CDPs and Composable CDPs with none of the drawbacks. A CDP plugged directly into a data lakehouse takes advantage of its open format, so users can easily share customer data among the tools and platforms of their choice without having to copy data or build and manage connections. This results in: ▶ Higher data quality ▶ Better governance ▶ Easier to set up and maintain ▶ More secure data sharing To learn more, check out the full press release: https://lnkd.in/gmsS2HVK Want to see the Lakehouse CDP in action? Check out the demo at https://lnkd.in/g_QKqJ5J

Introducing the Lakehouse CDP, ushering in the third era of customer data management First: Packaged CDPs → Then: Composable CDPs → Now: Lakehouse CDPs Amperity’s Lakehouse CDP combines the best elements of Packaged CDPs and Composable CDPs with none of the drawbacks. A CDP plugged directly into a data lakehouse takes advantage of its open format, so users can easily share customer data among the tools and platforms of their choice without having to copy data or build and manage connections. This results in: ▶ Higher data quality ▶ Better governance ▶ Easier to set up and maintain ▶ More secure data sharing To learn more, check out the full press release: https://lnkd.in/ewJbSkDe Want to see the Lakehouse CDP in action? Check out the demo at https://lnkd.in/eK-yYfNk

🌟According to the CDP Institute, total funding in the CDP market rose by $654 million in the first half of 2024, marking a 9% increase over the second half of 2023. The industry is abuzz as publishers and advertisers seek effective ways to collect and activate first-party data. 🔍 At the heart of this excitement is the maturing and innovation of CDP offerings. We're witnessing a pivotal shift from packaged solutions to composable offerings – a timely and promising development amidst economic turbulence and ongoing SPO. Why composable CDPs are poised to become the future of data management? 🔶 Shortcomings of Early CDPs: Early CDPs faced challenges that hindered their market adoption. Identifying and addressing these shortcomings is crucial for the evolution of the industry. 🔶 Advantages of Composable CDPs: Composable CDPs bring flexibility, scalability, and customization that packaged solutions simply can't match. They allow organizations to tailor their data strategies to their unique needs. 🔶 Adapting to the Warehouse-Native Trend: CDP vendors must embrace the warehouse-native trend to stay relevant. Integrating seamlessly with data warehouses can unlock new potentials for data management and analytics. We believe the future of composable CDPs is bright, and as warehouse-native infrastructures grow, they will significantly impact the CDP market. The adaptability and innovation of composable solutions are key to navigating this evolving landscape. At Syntasa, we are at the forefront of this revolution. Our composable CDP is designed to offer unparalleled flexibility and integration capabilities, empowering businesses to harness the full potential of their data. We're making waves by helping our clients seamlessly adapt to and thrive in the rapidly changing data ecosystem. 💬 What do you think about the future of composable CDPs? How do you see the growth of warehouse-native infrastructures affecting the CDP market? We'd love to hear your thoughts! #AdTech #MarTech #CDP #ComposableCDP #DataSolutions #DataManagement

Introducing the Lakehouse CDP, ushering in the third era of customer data management First: Packaged CDPs → Then: Composable CDPs → Now: Lakehouse CDPs Amperity’s Lakehouse CDP combines the best elements of Packaged CDPs and Composable CDPs with none of the drawbacks. A CDP plugged directly into a data lakehouse takes advantage of its open format, so users can easily share customer data among the tools and platforms of their choice without having to copy data or build and manage connections. This results in: ▶ Higher data quality ▶ Better governance ▶ Easier to set up and maintain ▶ More secure data sharing To learn more, check out the full press release: https://lnkd.in/gP-e63mF Want to see the Lakehouse CDP in action? Check out the demo at https://lnkd.in/gRDu9nXr

Introducing the Lakehouse CDP, ushering in the third era of customer data management First: Packaged CDPs → Then: Composable CDPs → Now: Lakehouse CDPs Amperity’s Lakehouse CDP combines the best elements of Packaged CDPs and Composable CDPs with none of the drawbacks. A CDP plugged directly into a data lakehouse takes advantage of its open format, so users can easily share customer data among the tools and platforms of their choice without having to copy data or build and manage connections. This results in: ▶ Higher data quality ▶ Better governance ▶ Easier to set up and maintain ▶ More secure data sharing To learn more, check out the full press release: https://lnkd.in/emx8qNQw Want to see the Lakehouse CDP in action? Check out the demo at https://lnkd.in/eQvbuDCs

Introducing the Lakehouse CDP, ushering in the third era of customer data management First: Packaged CDPs → Then: Composable CDPs → Now: Lakehouse CDPs Amperity’s Lakehouse CDP combines the best elements of Packaged CDPs and Composable CDPs with none of the drawbacks. A CDP plugged directly into a data lakehouse takes advantage of its open format, so users can easily share customer data among the tools and platforms of their choice without having to copy data or build and manage connections. This results in: ▶ Higher data quality ▶ Better governance ▶ Easier to set up and maintain ▶ More secure data sharing To learn more, check out the full press release: https://lnkd.in/gwJVW7F3 Want to see the Lakehouse CDP in action? Check out the demo at https://lnkd.in/gZbpcJgk

[Series] Building a Marketplace for Data Mesh 🚀 Over the past decade, data catalogs have become essential to data-driven initiatives. However, many vendors fall short, offering lengthy, complex, and costly projects with bureaucratic governance, poor user adoption, and low value creation. In response, a new concept is gaining traction: the internal marketplace, or Enterprise Data Marketplace (EDM) at Zeenea. 💡 In this series, discover the value of an internal data marketplace for data product production and consumption, how it supports large-scale data mesh implementation, and more. In this second article, discover the main options for setting up an enterprise-level internal data marketplace, and what differentiates Zeenea's EDM 👉 https://hubs.ly/Q02zfgr20 #datamanagement #metadatamanagement #datacatalog #datadiscovery #enterprisedatamarketplace #datamesh #internalmarketplace