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Digital advertising is booming! ⚡️ According to our latest TYNY forecast, 'pure play' digital ad revenue (excl. CTV & DOOH) is expected to grow by 9.2% in 2023 and $662.2 billion in 2024. Digital advertising will account for 69.4% of total ad revenue in 2023, with this figure predicted to rise to 75.5% by 2028. Callouts: 🛍️ Retail media is the smallest segment but is growing quickly, adding more than $10B in revenue in 2023 and forecast to grow 8.3% in 2024. 🔎 Search, the 2nd largest segment, is expected to reach nearly $200B in revenue in 2023, growing 6.8%.  🔗 Check out the forecast overview here: https://lnkd.in/gdXCz9AF#ThisYearNextYear #advertising #marketing #digitalmarketing #onlinemarketing

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