Big Five Tours & Expeditions is preserving cultural heritage and supporting local economies in Costa Rica through a new initiative in line with WTTC's Community Conscious Travel campaign. 🏞🇨🇷 Check out how Big Five Tours & Expeditions are implementing the three pillars of Community Conscious Travel 👇 🌍 Experience: Big Five educates travellers on the benefits of embracing a more authentic travel experience in Costa Rica. Encouraging visits during the shoulder seasons, such as September, allows travelers to enjoy quieter periods with reduced environmental impact and deeper cultural immersion. 🌴Impact: Recognizing the significant social impact of responsible travel and tourism, Big Five's programs in Costa Rica focus on fostering meaningful connections with indigenous communities such as the Bribri, Malekus, and Borucas. 🗺 Action: In collaboration with Costa Rica's tourism authorities and local stakeholders, Big Five advocates for a balanced tourism narrative that showcases the country's diverse offerings beyond traditional attractions. This approach ensures fair economic opportunities for all involved. WTTC Regional Member & Big Five Tours & Expeditions President, Ashish Sanghrajka said... "...Fair Market prices are a must to allow livelihoods to not only be protected, to thrive through socially responsible tourism. Over-tourism and commoditisation only make the current challenging economy in Costa Rica worse. The indigenous communities in Costa Rica must have a seat at the table. Travel and tourism globally make up 1 in 10 jobs, and in some countries 1 in 6. Those jobs must reach the communities who rightfully belong in the conversation, so tourism done right may protect their cultural heritage." Discover more about Community Conscious Travel 👉 https://bit.ly/43BMAxU #WTTC #CommunityConsciousTravel #SocialSustainability #TravelAndTourism
This initiative is a great example of how tourism can be a force for good. Embracing authentic travel experiences and fostering connections with indigenous communities is the way forward!
Amazing initiative!
A great example of taking a community-centered approach to tourism!