France has long been one of the world’s most popular destinations for travellers, with many people citing their inspiration to visit the country from movies. 🇫🇷🎞🍿 To further inspire tourism, WTTC Destination Partner Atout France has teamed up with Netflix. Their goal is not just to highlight popular tourist spots but to encourage the discovery of France's diverse and beautiful regions. A new study by the Basis Research Institute shows that films and series featuring France enhance its cultural and touristic appeal. Viewers of French programs on Netflix are three times more likely to choose France as their top travel destination. WTTC Member & General Manager of Atout France, Caroline Leboucher, said: “Thanks to a new travel guide and interactive map, visitors will discover the French sites and locations highlighted in Netflix films and series, including lesser-known places along with the iconic sites and destinations." This collaboration has led to the creation of a new guide and website showcasing 70 unique locations across France. Discover Voyage en France 👉 https://bit.ly/3VN1CjW #WTTC #AtoutFrance #Netflix #DestinationMarketing #TravelAndTourism
wow
Stunning
Very good
My love) je t'aime France.
Great news!
Fantastic to see initiatives that not only promote tourism but also celebrate the rich cultural heritage and natural beauty of such iconic destinations like France 🤩 - fantastic news and a great initiative with Netflix 👏 !