WRI Ross Center for Sustainable Cities’ Post

Accelerating the adoption of zero-emission road freight requires coordinated policy efforts that cater to diverse stakeholders. ➡Supply-side policies boost e-truck production capacity, foster innovation, and ensure infrastructure readiness. ➡Demand-side policies stimulate market uptake through incentives, subsidies, and awareness initiatives. The timing and phasing of these policies are critical. Strategically planning how policies are introduced and phased out can significantly influence market dynamics and the effectiveness of e-truck initiatives. Understanding the impact on adoption and ease of implementation of each policy is essential for a successful transition to sustainable road freight. #freightfriday #EVMatters #eFreight #eFASTIndia #ZETPolicy #Policy