“The intent is to win in every zip code. So even though you might think of this as a national business, it’s actually a business that’s built block by block, city by city.” DoorDash’s Chief Marketing Officer Kofi Amoo-Gottfried spoke to Global President, GroupM Clients and Global CEO of Wavemaker, Toby Jenner about the bold moves and big-impact projects that have contributed to the growth of DoorDash. #WPPCannes
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DoorDash's strategy to deliver everything from cars to Popeyes, and even offering funds for a home purchase, is inspired by all the Super Bowl ads. This approach sets DoorDash apart from other food delivery platforms by injecting a fresh perspective. DoorDash is demonstrating fearlessness in breaking the mold and redefining the expectations of a delivery service. This move emphasizes that DoorDash is not just about quick food delivery but providing a comprehensive experience. It exemplifies the kind of innovative thinking they mean when referring to actions beyond typical Super Bowl ad spending. #superbowlads #doordashalltheads
To demonstrate that people can get just about anything on DoorDash, DoorDash is going to DoorDash stuff from all the ads that air during the big game to one lucky person. Yes. Every. Ad. All the cars. 1000 Popeyes Wings. Too many snacks for any pantry to handle. The cash to put towards buying a home. A tax service. And so much more. I had the pleasure of sitting down with Jameson Fleming for the February cover of ADWEEK to share more about DoorDash’s brand and product evolution, about our new brand platform - “Your Door To More”, and about how we’re attempting to pull off a never-done-before idea. The thing about doing something novel is that it’s a high trust exercise. Trust from our leadership team at DoorDash - who ask and empower us to dream big and swing big. Trust across the working teams - Marketing, Product, Engineering, Strategy & Ops, Enterprise Partnerships, Legal - who have adroitly navigated many twists and turns together as this thing has taken shape. Trust between DoorDash and our incredible agency partners - Wieden Kennedy, Wavemaker, Edelman. Trust between our internal creative studio Superette and the creative teams at W K. Trust from all the other brands (Popeyes Louisiana Kitchen, Mars, Dove, Anheuser-Busch, PepsiCo, Kia Worldwide, Intuit, FanDuel, BMW of North America, LLC, YouTube, Mondelēz International, The Hershey Company, Kawasaki Motors Corp., U.S.A., Nestlé, Ferrara, Molson Coors Beverage Company, Volkswagen Group, BetMGM, State Farm) who’ve leaned in to build a collaborative participatory ecosystem that engages all of our fan bases around this idea. Honestly, watching that incredibly high level of trust develop in real time and at warp speed has been my favorite thing about an effort has felt at times like pretty #unhinged. HUGE shout out to the entire team in the comments. Head over to the microsite to watch the mother of all carts grow as more brands are announced. Oh, if you’re a brand in the game and we aren’t talking yet, please hit me up and let’s make some magic together over the next ~10 days!
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What do Instacart’s latest partnerships mean for advertisers? Peter V.S. Bond dives into the recently announced partnerships with NBCUniversal and Uber Eats, exploring how these alliances might help Instacart achieve its ultimate goal: offering full-funnel ad units for brand advertisers. What are your thoughts on Instacart's latest moves? Let us know in the comments ⤵️ #Instacart #NBCUniversal #UberEats #Advertising #FullFunnel
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Get ready for a game-changing addition to the digital landscape! Link Gorillas is on the horizon, poised to transform the way we approach link building. Our mission? To redefine excellence in the realm of digital marketing by delivering unparalleled, top-tier link-building services. Gone are the days of settling for mediocre links that barely move the needle. With Link Gorillas, you can expect nothing but the best – quality-driven strategies designed to elevate your online presence and propel your business to new heights. Stay tuned as we prepare to unveil our innovative approach to link building. The future of digital success is just around the corner. Get ready to join the revolution with Link Gorillas! #LinkGorillas #QualityLinkBuilding #DigitalMarketingRevolution
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Trust is built on consistency and sincerity. I despise brands that lie, cheat or misrepresent their true intentions. Yesterday, during the "Big Game" there was an ad for Door Dash, where someone could win everything that was advertised during the game. At first glance this seemed fun and exciting. But then, when the "promo code" came on, it was ridiculously long...so much so, I'm sure it was meant to be humorous...but things like this bother me and here's why... 1) Promotions leading up to this were fun and exciting and the content was engaging...A WIN! 2) During the big game, people were waiting for this ad, knowing they could enter to win...ANOTHER WIN! 3) Then, when the ad came up, people watched, waited and then laughed at how ridiculously long the promo code was...WELL, NOW I CAN'T EVEN ENTER...A LOSS! This approach, although memorable, causes people to "pause" when they think of DoorDash now...Instead of a positive experience and a chance to win, non-users and users alike, now take a moment and remember the ad where they were excited and then reminded that there was no way they could enter and win...why would someone choose DoorDash now? When instead they can choose Uber, or Postmates, or Grubhub...all of which didn't mislead the viewers. In my opinion, shame on the big Agency Behind This...another example of why people have trouble trusting brands! Here is a link to the ad... https://lnkd.in/giPs85d9 At Lakefish Group, our branding and marketing efforst reflect our client's core values, resonating with their audiences in an authentic and honest way. #TrustInBranding
DoorDash | DoorDash All the Ads - :30
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Enterprise Solutions Consultant - Pro AV @ Sharp Business USA | Partnerships, Business Development & Sales | ex-Uber, Checkr, & Box
Tuesday Tips 👇🏾 • • • • • What are the 5 critical components to building a Go-To-Market Strategy? The five critical components to building a Go-To-Market (GTM) strategy typically include the following. ➡️ understanding your target market ➡️ defining your value proposition ➡️ developing a pricing strategy ➡️ deciding on distribution channels ➡️ creating a promotional plan For example, with my experience in strategic partnerships at DoorDash & previous roles, focusing on distribution channels & leveraging my expertise in business development to establish effective pathways for our DoorDash for Business platform to reach new corporate customers could be an instrumental part of our GTM strategy. #doordash #gtm #value #targetaudience #channels
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DoorDash is stepping up its Super Bowl game with the launch of "Pretty Much Anything," a campaign set to rival Uber Eats' successful "Get Almost Almost Everything" initiative. But does it stand out, or is it just a tad too similar? 🤔 DoorDash is going one step further, by offering one lucky winner a taste of EVERYTHING showcased in this year's Super Bowl ads 😱. From cars to chicken wings, Doordash is delivering it all, highlighting the unmatched versatility of its delivery capabilities. What do you think about DoorDash's approach compared to Uber Eats' strategy? For more posts like this follow 👉 It's Called Marketing Source: https://lnkd.in/gn-vyWX6 #SuperBowlAds #Innovation #ConsumerInsights #MarketingStrategy #DeliveryServices #Campaign #DigitalMarketing #Advertising #Promotion #Branding #CustomerExperience #IndustryTrends
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The most ambitious giveaway in Super Bowl history. 🤯 This year, DoorDash is planning to offer ALL the products from ALL the 'Big Game' ads. Yes, that means the brand will be dashing to one lucky winner pallets of snacks, multiple cars, thousands of burgers and wings, dozens of self-care products, hundreds of liters of beer, but also tax services, insurances... And who knows what else will be advertised during the broadcast. 🛍️ A stunt at the service of the brand's strategy This exceptional generosity is, of course, a great and creative way for DoorDash to further increase its awareness and brand love. But it also aims to persuade consumers that it can be “Your Door to More.” The brand indeed no longer wants to be perceived merely as a delivery vehicle for local goods, but rather as a company that can make your life easier and better. "DoorDash was founded 10 years ago with a simple mission: grow and empower local economies. What started out as connecting consumers with their favorite local restaurants has transformed into a multi-category marketplace where you can get pretty much anything from your local neighborhood delivered – from food, to flowers, alcohol, retail items, and more – straight to your door. We believe there's no better way to showcase what's possible with DoorDash than literally delivering all the Big Game ads to one lucky winner." said Kofi Amoo-Gottfried, CMO at DoorDash. 🎟️ A clever tactic to grab eyeballs and clicks The execution is as great as the big idea. To enter the biggest of all sweepstakes, people will have to look for the DoorDash commercial during the game, to crack 'THE' code and enter it at 'doordash-all-the-ads.com'. A smart trick to get people excited for the brand's own commercial and drive them to its branded website. #SuperBowl #SuperBowl2024 #SBLVIII #BigGame #DoorDash #Marketing #Strategy #Stunt
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DoorDash is delivering more than your favorite meal—they're serving up impressive ad revenues!🚀 The paid media landscape is evolving, and platforms like DoorDash are diversifying their ad offerings, creating new opportunities for #TargetedAdvertising 🎯. DoorDash’s #AdRevenue is set to exceed $100M this year, expanding beyond restaurants to include grocery 🛒, retail 🏬, and #CPGAdvertisers. What does this mean for your #PaidMedia strategy? As DoorDash expands its ad products and capabilities, it offers marketers new ways to reach engaged, ready-to-buy consumers. Have you considered adding non-traditional ad platforms that can drive significant #ROI 📈? Incorporating innovative ad spaces like DoorDash into your #marketingstrategy can enhance visibility 👀, optimize consumer #conversion 💡, and maximize #ROAS 💰. Don't know where to start? send us a DM! Source: https://bit.ly/45j6fp3
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One of the biggest games of the year. And we can’t help but be bowled over about the super-sized project it is! Or the many projects related to it! For instance: - Turning a pyramid-shaped hotel into a Doritos chip - Ushering in the latest halftime spectacle - Finishing all the jalapeño poppers before the second quarter - Getting Taylor Swift from Tokyo to the game in time to support Travis Kelce And then there’s DoorDash—promising one lucky winner all the items advertised during the game. The stakeholder management is a project in itself! 😲 Tell us: What advice would you offer to help them pull off this massive project? #ProjectManagement #SuperBowl
One lucky person will get everything advertised during the Super Bowl, from a car to a 30-pound bucket of mayo
businessinsider.com
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Committed to Positive Change ⭐️Transformation Office Manager ⭐️Visionary Researcher ⭐️Business Creator ⭐️Meditation & Mindfulness Guide ⭐️ Marine Corps Veteran
One of the biggest games of the year. And we can’t help but be bowled over about the super-sized project it is! Or the many projects related to it! For instance: - Turning a pyramid-shaped hotel into a Doritos chip - Ushering in the latest halftime spectacle - Finishing all the jalapeño poppers before the second quarter - Getting Taylor Swift from Tokyo to the game in time to support Travis Kelce And then there’s DoorDash—promising one lucky winner all the items advertised during the game. The stakeholder management is a project in itself! 😲 Tell us: What advice would you offer to help them pull off this massive project? #ProjectManagement #SuperBowl
One lucky person will get everything advertised during the Super Bowl, from a car to a 30-pound bucket of mayo
businessinsider.com
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Global President, GroupM Clients | Global CEO, Wavemaker
3moSuch a pleasure to spend time with Kofi, a true game changing CMO.