As younger audiences move away from traditional ways of watching TV, marketers are tasked with finding ways of keeping the engagement that the TV screen has always delivered but replacing the delivery mechanism. Wavemaker’s Chief Strategy Officer for Australia and New Zealand, James Boardman, explores the new partners needed to help bind stories together across the entire customer journey. Find out more 👉 https://ow.ly/lehU50SpRfH
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Always enjoy attending The Trade Desk annual forward market event! Great mix of brands, agencies, and broadcasters on stage talking about the future of streaming and journalism. A Few Takeaways... - Every streaming service now has an AVOD tier (with the exception of apple for now). This means we have meaningfully more premium, longform inventory in 2024 than we ever have. - Most large broadcasters have put in the work around identity and making their most premium inventory biddable leaving no excuses not to move beyond basic reach/frequency targeting and measurement. - Retail Media and Connected TV have the ability to accelerate each other moving budgets towards channels driving business outcomes (not cookie & last touch outcomes). - Quality journalism is primarily funded by our industry and yet too many buyers have shifted to a blanket 'no news targeting' approach with a big ripple effect. We have a shrinking window to change this. #retailmedia #connectedtv #programmatic
Our Forward '24: TV's Tipping Point event starts at 2 pm ET! Register to join our live stream and hear conversations on the future of connected TV buying with speakers from Disney Advertising, Paramount Advertising, Unilever, NBCU Advertising & Partnerships, Samsung Electronics America, PepsiCo, Starcom, and Ad Fontes Media.
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This life stream today should have some interesting updates on Retail Media, CTV and more!
Our Forward '24: TV's Tipping Point event starts at 2 pm ET! Register to join our live stream and hear conversations on the future of connected TV buying with speakers from Disney Advertising, Paramount Advertising, Unilever, NBCU Advertising & Partnerships, Samsung Electronics America, PepsiCo, Starcom, and Ad Fontes Media.
The Trade Desk hosts Forward '24: TV's Tipping Point.
forward24-livestream.splashthat.com
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Check out the latest #EffectvInFocus episode for insights on attention and its role in #advertising effectiveness to learn what experts from Comcast Advertising and Amplified Intelligence recommend for harnessing TV's ability to captivate viewers. #ComcastEmp
Effectv In Focus: Not All Attention is Created Equal
socialagents.voicestorm.com
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Fewer Eyes, Less Spend: TV's 2023 Troubles 📉 Decline in TV Ad Market in 2023: › The first half of 2023 shows a 4.3% decline in the TV advertising market, amounting to €441 million. Spot spending is down, but non-spot grows by 10%. 🕓 Less Screen Time, More Online: › Viewing time drops by 6%, pointing towards a shift to online video platforms. 🛒 Retail & P&G Stay Strong: › Retailers dominate the TV ad market, and Procter & Gamble sees a 5% growth. 🔎 Time for a New Strategy? › The numbers suggest a need for a revised media strategy. At › IM Lounge, we're here to help. Feel free to reach out and let's get started! Source: https://lnkd.in/eKb87c-9 #TVAdvertising #MediaStrategy #Screenforce #IMLounge
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AdSmart - The clue is in the name. ✨ Select your ideal audience and your ideal location. ✨ Spend only £3k to receive 60,000 views (that's 5p per engagement) ✨ Revolutionise your business with TV advertising https://lnkd.in/emTU5imP #storytelling
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During the “Simplicity and Flexibility: The Evolution of Programmatic” panel at Paramount Advertising’s TV Now event, Chandra Cirulnick, VP, Global Supply Partnerships at Yahoo shared “There is so much value and potential value in buying TV programmatically, and it’s not about getting a cheaper CPM, that’s not the goal here. It’s about buying specific audiences, wholistic reach and frequency management and discovering things related to business outcomes and then making planning decisions off of that. There is so much value there.” #tvnow #theevolutionoflinear #programmaticmedia #ctv
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Ever listened to a song on repeat? How long did it take for you to get sick of it? Ads are the same way, which is why our Connected TV team manages display frequency, to prevent viewers from seeing your ad to the point they get fed up and tune it out. #digitalmarketing
Our Connected TV Team manages display frequency, so viewers never get fed up and tune out your ad.
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Happy day 20 of the inaugural #CTVmonth 📺 #didyouknow 81% of TV advertisers cite “targeting and efficiency” as the primary reason for shifting ad spend to CTV/OTT and moving away from linear / cable TV advertising (Source: Statista) Read our latest blog for the top 30 need-to-know #CTV stats & facts: bit.ly/3L518zI #connectedtv #ctvadvertising #tvadvertising #connectedtvadvertising #digitaladvertising #streamingtv
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We at OMM have more than 15 years analyzing trends in content consumption habits and we can assure all that Gen Y & Z ( Alpha) are NOT consuming “produced” content.