Wouter van Bockel’s Post

Small beginnings, big endings… More than 9 years ago, Lizet Bloo and I left Amsterdam with two suitcases for Johannesburg, South Africa. This week, we left this remarkable country as a family of five, enriched with countless adventures and experiences I wouldn’t have wanted to miss. What is it like doing business in #SouthAfrica? Starting a company here was straightforward, but maintaining momentum proved challenging due to economic hardships, social unrest, political turmoil, cultural differences, and limited access to financing—elements I was not accustomed to in the Netherlands. Doing business and establishing relationships in South Africa is quite straightforward, especially in Johannesburg, a melting pot of many cultures and languages. My biggest learnings from starting and rapidly growing a company in South Africa are: 💡 Do not overthink. Copy a proven business model and tweak it according to the local context. 📣 Words can have different meanings. Despite being aware of the Dutch ‘fair and directness’, there are always blind spots. People are very forgiving, but it was invaluable to have a trusted right-hand person to help navigate potential language and cultural barriers. 🥊 Hardship is much more severe. Staff members work hard to make ends meet, which creates unique team dynamics. 👥 Join an established business network. Membership in a network organization like the #Entrepreneurs'Organisation is crucial for building a vital business network that supports you in both prosperous and challenging times, helping your business stay afloat during periods of turmoil. Thinking of moving abroad to start a new (entrepreneurial) life? DM me for other firsthand lessons learned. Picture: The moment we successfully exited Furniturespot in November 2023.

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Laure Heilbron Some valuable lessons on starting a business in South Africa. 🇿🇦 you css as n contact Wouter van Bockel for some tips and tricks

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Vivienne Gordon-Turner

Head of Partnerships - Search and Talent Management

3w

Loved meeting you whilst you were cycling with your dogs at Emmarentia Dog Park Wouter. Loved even more that as a “foreigner “ you chose Johannesburg to start your business. This is a beautiful city - full of contrasts and uncertainty. But it is rich with possibility as a consequence of this. So glad you and your wife chose us - and had a full life here - we Africans are believers in shared experiences and now you’re part of that collective for ever!

Lazaros Karapanagiotidis

Digitising the physical world | Product, Platform, Commerce Leader

3w

Wow Wouter all the very best to you and Lizet. I have no doubt you will both continue to succeed. Do remain in touch!

Simon Chappuzeau

LinkedIn strategy and content systems for CEOs // Father (who always cooks dinner for his family)

3w

Interesting shares, Wouter van Bockel. Being in Cape Town I am also fascinated by the cultural difference that can feel particularly stark when I assume that they can't be that big, given a similar background. I'm intrigued in how far the historic background of a country impacts the thinking of people in countries like SA. Being German I feel like certain collective memories can linger on for a long time and impact people without realising it. Congrats on the exit!

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Casper ten Kate

Wearth: duurzaamheid verhelderen, behapbaar maken & realiseren

3w

Great to have shared a small part of that Joburg/SA journey Wouter & Lizet - you can be proud of your personal, professional paths. Enjoy the next chapter with 5 of you instead of 2

Toon Griffioen

Adviseur, auteur, tekstschrijver in Onderwijs en bedrijfsvoering, publiek en privaat

2w

Wow! PS www.brainbite.ai, ik ga je hierover contacten in september.... gr. Toon

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Chantelle Bowyer

Founder and CEO at Metis - We grow your eCommerce Store through our Scaling-Framework | Former Google Trainer | EOA Member | Silulo Advisory Board Member

3w

We always loved doing business with you, and enjoyed our chats. Wishing you all the best and we better meet for a coffee (read: Beer) when I pop over ;)

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★Annika Visser-Interim★

* Strategy * Marketing * Comms * Brand * Management * Campaigns * Content * Digital * Data *

3w

Happy to see the two of you again soon Wouter van Bockel, and thanx for 'our own' small venture :) #AD

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Nice meeting you and best of luck with your future endeavors 🤗

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