worCPlaces’ Post

Congrats to Vance Henderson, national brand ambassador for Hendrick's Gin, for winning Spirited Awards Best Brand Ambassador! 🏆🍸 Vance's 20-year career in the industry and passion for partnership and creativity have produced some of the industry's most legendary events, making him a true force to be reckoned with. Our team interviewed Vance to get some insights into his approach for building relationships with influencer accounts. His top tips? 1️⃣ When you engage with top accounts and bartenders, it’s not about you; it’s about them. It’s about finding that thread of connection between their brand and yours. 2️⃣ Find the connection between your brand and their brand and then representing both brands in a phenomenal way to create magic together. 💡 “Avoid being salesy when working with good accounts. Leave the sales pitch for the appropriate times when it’s actually about sales. But when you’re aiming for a genuine partnership, long-term engagement, and the magic of building something together, which is what I love, that’s how we create lasting relationships.” To read more of Vance's top tips, click here: 🔗 https://bit.ly/45cNkek 🔗

Some very important points raised in this Roger Martin article on the Bud Light 'fiasco'. Large brands must understand the heterogeneity of their audience segments, and the potential fault lines that line between them. Important to note, he uses the term 'fiasco' because of how the company handled the fall out from their actions, and not from the action itself. #brand https://lnkd.in/dX5iCYPz

This fantastic ad for Stella Artois from AB InBev and its agency GUT is an excellent example of the effective use of a celebrity in advertising. Andrew Tindall's explanation of the ad's scores in System1 testing tallies closely with the observations I made in this article about what can make celebrities work, and not work, in ads: 'I'm a celebrity (in an ad), get me out of here' https://lnkd.in/dapt-BGH Drawn from my 20 years' experience of developing advertising ideas, the article is 10 years old now, so some of the references have dated, but the principles remain the same! #celebrityendorsement #advertising #creativeideas #advertisingeffectiveness #marketing

Year after year I’m impressed with the number of innovative, new beverage brands that enter the market. As always, #BevNet provides an amazing opportunity for these brands to be seen, to learn, and to network. There were so many takeaways, but here are three to share from this year’s conference: 1. If you’ve been waiting for the #Hemp-#THC infused beverage category to take off, it’s here. We saw lots of great new brands and very impressive data on sales volume and consumer demand. 2. Interesting advice from Whole Foods Market: It’s no longer enough to just present a great brand. You need a great brand with a strategic plan for success. 3. With #NIL there’s a growing opportunity to use student athletes as influencers and brand endorsers. If you’re looking to reach GenZ this is a great way to go. Thanks again to the team at #Bevnet for making every show invaluable. #beverageindustry #entrepreneur #innovation #kickstartflorida SAS Sales and Marketing

Today on the Business of Drinks podcast, we’re talking with Allison Luvera, co-founder and CEO of Juliet Wine, a company that’s reshaping the narrative around boxed wine. Allison has a really interesting background having worked in fashion advertising for Vogue and InStyle magazines, then later as director of Pernod Ricard’s luxury marketing division, as brand marketing lead for Perrier-Jouet Champagne, Martell Cognac, Tequila Avion, and others. Juliet has forged new territory in the boxed wine category, with very stylish branding and packaging. It’s a cylindrical carton with a velvet rope handle, and really stands out on the shelf as a premium pick. The brand is having phenomenal traction in hospitality venues — it’s now being served poolside at the Bellagio in Las Vegas and several Auberge resorts. Customers are ordering the whole box and perching it on tables to keep refilling their own glasses. And at retail, Juliet has defined itself as a go-to for gatherings, from bachelorette parties to PTA meetings. We discuss how Allison and co-founder Lauren DeNiro identified the whitespace in the boxed wine category, and pursued a solution — and a specific customer — with laser-like focus. Juliet has now raised more than $5 million in funding, and has surpassed 10,000 cases of 1.5 L cartons. Some key takeaways from the episode:  - Why boxed wine is a predicted to be a bright spot in the wine category in the coming years - How Juliet closed a new round (in a tough fundraising environment!) to bring its fundraising total to $5 million - Why Juliet is moving from a predominantly DTC model to a wholesale model - How public relations and paid social campaigns drove growth in the early days - Why “customers are the new influencers” – and how to engage and incentivize informal brand ambassadors - Why on-premise partnerships in prestige accounts are crucial for discovery and brand-building Listen in! https://lnkd.in/eCgiPEQF #brandbuilding #drinksindustry #winebusiness #womeninwine

The article is an interesting read for anyone curious about how a 110-year-old brand was able to pivot to broaden its customer segment and become one of the most popular drinkware brands today! https://lnkd.in/ehG7hEVa

Had so much fun talking to the folks from Fastkit Luxury Packaging and putting this piece together. Check out my latest article for South Florida Business Journal

Are you prepared to boost your spirits brand internationally and leave a lasting impression in the extremely competitive world of on-premise channels? 🤔 Then grasp the opportunity with the Bartender Spirits Awards, in which your spirits are carefully evaluated by leading spirits experts. In three important steps: 📌 Blind Tasting - Receive independent opinions from industry influencers on mixability, balance, and taste. 📌 Price Score Evaluation - With experienced judges methodically evaluating the value proposition, you can be confident that you are getting the quality you pay for. 📌 Packaging Evaluation - Stand out with innovative design and functionality that appeals to discriminating customers. Our judging team of America's Top Bartenders not only scores but also provides extensive feedback on each spirit brand's quality, value, and package design. Enter before the early bird deadline of January 31, 2024, to place your brand among the finest. Click here to submit your entry: https://lnkd.in/dmWRVMR Are you ready to make an impact in the spirits industry? Let's GO! 🏃♂️ #spirits #spiritsindustry #topvoices #spiritsbrands #goglobal #internationalbrands Sid Patel Ankita O. Malvika Patel Bartenders Business