Winmo’s Post

Venus Media is proud of the work we do with the City of New York. Thanks to Mayor Adams and his administration, who made a commitment to diversifying their media spend across the board. In a city like New York, one of the most diverse in the world with a demographic breakdown of 33% white, 26% black, 24% Hispanic/Latino, and 13% Asian/Pacific Islander populations, that's not just throwing MWBE's a bone. It's essential to actually having a spend that reflects and is going to reach the entirety of New York. And the numbers don’t lie. They have continued to diversify—Venus more than doubled our media spend during FY '23 out of city’s media budget. And we plan to keep that momentum going as we show how our multicultural marketing approach pushes our clients to surpass their goals. There’s an important lesson to learn here for others looking to change up their spend: don’t be afraid to trust your partners. Over our time working together, we’ve had an incredible relationship with the city, and it only gets stronger each time we shown what we're made of. We’ve proven that we can get the job done, let the results speak for themselves, and have secured more business because of it. We've recently been selected alongside of five other media agencies, for the Citywide Marketing RFP over the next three years - THIS IS HUGE! For those wondering how they can spend better in 2024, invest in your partnerships. They’ve worked for a reason. Let them grow. Thanks to José Bayona and his team at MOECM for their continued partnership. And for the firms looking to secure more business: never pass up an opportunity to show what you can do. #Advertising #Media #Partnership #leadership #2024Goals #GrowthMindset #MWBE

Let’s advertise in the heart of NYC 🗽 Or not ⛔ Do you think it’s wise to spend millions on advertising? I remember when our competitor decided to boast about their grand advertising campaign in the heart of New York City. They went all out, investing probably thousands (or even millions?) and sending a team of ten people to execute it. It was during a time of economic uncertainty, with whispers of a looming recession. Personally, I've always believed in direct costs and keeping #marketing expenses low. After all, what clients truly want is professionalism and results, not just flashy #ads on the most expensive banners in NYC 🤷♀️ 🌆 Imagine this: a client walking through Times Square, glancing at those extravagant ads. What do they see? Probably that they're indirectly paying for it. This ad is not about providing the best service to the clients… it’s about prestige and showing off. Remember: your clients just want the job DONE 💪 Have you run across situations where flashy marketing campaigns missed the mark? What are your thoughts on the importance of delivering value and #professionalism to clients instead? Share your insights and let's continue this conversation! 💬 #ITMAGINATION

Enjoyed this piece by Conrad Persons, President of Grey Group London, discussing the crucial progress and challenges in DE&I within advertising. A must-read for anyone passionate about driving meaningful change in our industry. Via The Drum- Diversity's False Dawn: Why Advertising's Progress Must Evolve #DEI #Advertising #IndustryInsights #DiversityInclusion #ThoughtLeadership

Championing UK's Creative Powerhouse At the prestigious Ad Association's LEAD conference, Culture Secretary Lucy Frazer underscored the vital role of the UK's advertising industry in the nation's economy. Emphasizing its influence and innovation, Frazer heralded a new era of advertising excellence and creativity. #advertisingandtheeconomy #AIinadvertising #collaborationfordigitalsafety #CreativeIndustriesVision #creativityinadvertising #CultureSecretaryLucyFrazer #Ethicaladvertising #LEADconference #onlinesafetyinadvertising #UKadvertisingindustry

ICYMI: The Center for Community Media released their latest report on NY State’s advertising practices. In their analysis of $216 million spent across 90 ad campaigns by six state agencies, they found only 2.6% of the funds reached community media since 2015. With their findings, the Center for Community Media urges NY Gov. Kathy Hochul and the state legislature to adopt New York City Local Law 83 of 2021 and direct state agencies to spend at least 50% of their ad funds with local community news outlets. "We are confident that meaningful reforms at the state level can increase sustainability of the community media sector and nurture healthy and vibrant media ecosystems across the region. Community media can be the trusted artery to ensure that state agencies’ crucial messages reach New York’s underserved and underrepresented communities equitably." Learn More: https://lnkd.in/e2uktpqD #NewYork #LocalNews #Advertising #Revenue #Community #Journalism #RebuildLocalNews

🌟 Setting the Record Straight: Our Purpose and Values 🌟 To our incredible followers, We want to address recent events that have been circulating around the Conscious Advertising Network (CAN). As many of you are aware, a recent article in The Telegraph has sparked discussions about our organisation in response to a letter to the Prime Minister signed by 46 parliamentarians. It's essential that we share our perspective and reaffirm our true mission. The recent media coverage has portrayed a skewed version of CAN, misrepresenting our intentions, our team, and our goals. We stand united against what can only be described as a smear campaign. CAN's work and manifestos actively support the areas laid out by the government’s online safety bill. These parliamentarians seem to be seeking to undermine something which will protect children and improve protection for Britons on the tech platforms. CAN believe advertisers should be allowed to make commercial decisions that grow their brands, and by extension, the British economy. This means that hateful content and disinformation, wherever it is directed, is not commercially attractive for many. Advertising revenue is a commercial privilege and not a right. The creative industries are the cornerstone of the British economy. Every £1 spent on advertising generates £6 for British GDP. Proposals for state intervention that mandate where advertising revenue goes would undermine the business model of advertising agencies, and lead to job losses that will impact ordinary Britons. CAN was founded as an open, non-partisan, welcoming collective aimed at elevating the entire advertising industry, hand in hand with the Online Safety Bill. Our mission is underpinned by a set of manifestos that drive our actions and decisions. Members sign up voluntarily because they do not want to be funding harm, and because of the strong commercial benefits that come with more efficient and effective advertising across a diverse set of media. Our manifestos prioritise: 👶 Child safety 🗣️ Amplifying diverse voices 🌍 Climate and sustainability 🔍 Tackling misinformation ♻️ Promoting sustainable advertising practices 🚫 Reducing ad fraud 🔒 Enhancing privacy protections for consumers 🛑 Eradicating hate speech To delve deeper into our vision and commitments, we invite you to explore our manifestos here: https://lnkd.in/e5dB2_NB We want to express our gratitude for your unwavering support as we navigate this challenge. Together, we will continue to forge a path of positive change and contribute to an advertising industry that is ethical, inclusive, and impactful. #ConsciousAdvertising #InclusivityMatters #MissionLed #TogetherWeCan

https://lnkd.in/evDXxcp6 Will be interesting to see the final ad spend especially in the swing states both on linear TV and through other channels. #2024 #PresidentalRace #Advertising #PoliticialAdvertising

For the first time in a decade, advertising is no longer the least trusted industry in the UK, according to new research from the Advertising Association. Surpassed by the media and government, some 30% of consumers surveyed say they trust advertising, an increase of 7% since 2022. Trust is notably higher among young people, with 50% expressing confidence, while only 22% of over-55s share this sentiment. Of all advertising media, television was considered the most trustworthy, with 41% of consumers trusting it. Do you trust advertising more now than you did two years ago? #advertising #UK #advertisingassociation #media