WildAid’s Post

The Philippines lies within the Coral Triangle, which is considered the most diverse and biologically complex marine ecosystem on Earth. To help local authorities better protect these waters from damaging illegal fishing and other threats, WildAid and partners recently donated three new patrol boats in Southern Leyte. Learn more: https://lnkd.in/gzDCNhYp

Cameroon is home to three species of pangolins. These endangered mammals play a crucial role in maintaining the health of Cameroon’s vast forests, which are essential for sequestering carbon and combating climate change globally. To help safeguard this vital biodiversity, Cameroon recently passed a historic law that strengthens protections for the nation’s forests and wildlife while preserving the customary rights of local communities. Learn more: https://lnkd.in/gg4XWKPk

Ghost nets are silent killers. Each year, over 640,000 tons of fishing gear—10% of all plastic waste in the ocean—is lost or abandoned, becoming "ghost nets" that kill marine animals indiscriminately. From turtles to seabirds to sharks, countless creatures fall victim to entanglement or accidental ingestion. And it’s not just marine life at risk—ghost nets also cause damage to fisheries, shipping, and tourism. We're committed to reducing the amount of discarded fishing gear entering the ocean by encouraging responsible practices, like returning nets to shore and recycling them. In China, we're working a unique solution to give these discarded nets a new purpose: turning them into bucket hats and other garments. These garments not only help remove ghost nets from our oceans but also serve as a reminder of the urgent need to protect marine life from discarded fishing gear. There's more to come on this important initiative—stay tuned to learn more! Photo credit: Toby Matthews / Ocean Image Bank

Hi everyone! I'm Meaghan Brosnan, WildAid CEO, and I’ve had the incredible opportunity to be at #ClimateWeekNYC this week with The Earthshot Prize Council. It’s been an inspiring few days of learning, collaboration, and action as we come together to tackle the biggest challenges facing our planet. As I’ve met with partners and listened to global leaders, one thing is clear: we all share the need to ACT. Our message of hope and empowerment is resonating, encouraging people to talk openly about climate change and the individual steps they’re taking to reduce their carbon footprint. I leave Climate Week energized by the collective efforts to protect our planet and excited to bring these insights back to WildAid's work!

The last decade has brought major strides in tackling the ivory crisis, with China’s ban on its domestic ivory market leading the charge. However, demand for ivory products remains strong in certain international markets—particularly among tourists who purchase ivory souvenirs during their travels. Through our 'Bring Home Memories, Not Regrets' campaign, we’re reaching tourists at crucial points of their journey with a clear message: don’t buy ivory. From PSAs to strategic airport ads, we’re working to shift behavior and protect endangered species. Learn about the impact this campaign is making here:

Earlier this summer, we launched our 'Good-for-Nothing Bushmeat' campaign in Vietnam to challenge outdated beliefs about bushmeat consumption and raise awareness about the risks it poses. (Bushmeat refers to meat from wild animals that are killed for food. Animals commonly killed for bushmeat in Vietnam include pangolins, deer, wild pigs, and civets.) The campaign, targeted at consumers in Vietnam’s largest cities, including Hanoi and Ho Chi Minh City, focused on dismantling the misconception that bushmeat is “hygienic, organic, and gourmet.” Through PSAs, billboards, and an educational website, we’re sharing critical information on the dangers of bushmeat—highlighting its links to infectious diseases, digestive disorders, and even cancer due to its often unhygienic preparation. With our message reaching millions, the impact has been significant. Online, our PSA reached over 4.3 million people, generating 87,000 engagements. On the ground, over 8,000 LCD screens in more than 2,000 placements have broadcasted our message across Vietnam’s largest cities, resulting in an impressive 527 million impressions. We’re also excited to see increasing engagement on our 'Good-for-Nothing Bushmeat' website, where visitors can learn more about the risks of bushmeat consumption and pledge to turn down bushmeat to protect themselves, their communities, and wildlife. 👏 Learn more about this campaign here: https://lnkd.in/gaRuMzyD

Happy #WorldRhinoDay! Rhinos are the second largest land animal in the world, after elephants. By clearing vegetation, maintaining grasslands, and playing a role in seed dispersal and germination, these veritable groundskeepers are critical in creating healthy ecosystems. 🌱 But the future of rhinos is under serious threat. Poaching for their horns—wrongly believed to have medicinal benefits—continues to decimate populations. Rhino horn is made of keratin, just like human hair and nails, and has no medicinal properties. In fact, a recent study in Scientific Reports revealed that rhino horn can even contain potentially toxic minerals. We work to raise awareness globally of the rhino poaching crisis, support the strengthening of enforcement efforts, and to reduce demand for rhino horn. You can help by raising awareness and stopping the spread of misinformation about rhino horn! Video: Mital Patel

Our next WildAid Live is happening TOMORROW, September 19th, at 11 am PST / 2 pm EST! Don't miss this 50-minute livestream packed with updates on our latest campaigns driving action to protect wildlife and their habitats. 🐘🌿 As climate change continues to put endangered species at greater risk, now is the time to come together and make a difference. Register now: https://lnkd.in/gNWmK4CQ

Join our team in Gabon! 🌍 We're looking for a passionate Forestry and Wildlife Program Coordinator to lead a vital project in Gabon aimed at raising awareness about illegal fishing and logging. This role offers the opportunity to work on the ground with local communities, government officials, and conservation partners to protect Gabon’s incredible wildlife and forests. Apply by September 24th. Learn more here: https://lnkd.in/diiHUM5J