Wieden Kennedy’s Post

This month's ADWEEK cover story: DoorDash will attempt something that's never been done in the Super Bowl. It will DoorDash one winner a supersized prize from EVERY Super Bowl ad. Yes, that means DoorDash will change one person's life with at least four cars, a pallet of Reese's Cups, a 1,000 Popeyes Louisiana Kitchen chicken wings (ordered at their convenience, naturally), and roughly five dozen more prizes. The winner will even get a 30-pound vat of mayo. So how will Kofi Amoo-Gottfried and the Wieden Kennedy pull it off? Cross-collaboration rarely seen across brands and agencies rarely seen in today's world. I spoke with the CMO, Mariota Essery, Henry Lambert, Bertie Scrase, Dan Viens, Lanae S. and Christen Brestrup about how this audacious sweepstakes came together.

DoorDash has added Wieden Kennedy to an already stacked agency roster with GUT and The Martin Agency. W K is tasked with creating the company's new brand platform and corresponding Super Bowl ad. I spoke with Kofi Amoo-Gottfried about how he handles his agency roster, the new brand platform and I'll have more down the road on the brand's rather ambitious Super Bowl plans. One thing that all marketers should take note from Kofi—he doesn't run jump balls for Super Bowl, unlike many brands who invite far too many agencies to compete for a Super Bowl ad (that they may not even run 👀 ). “We’ve done a pretty good job over the past five years of putting out work that’s breaking through,” said Amoo-Gottfried, but added the brand has not done as well at “having all that work be connected, consistent and coherent, but still incredibly ambitious. Wieden gave us the best opportunity to do both things.”

Honored and humbled to come towards the end of the year and make the Adweek 50 list, with so many other talented leaders in the industry. https://lnkd.in/ew7jgipg

Adweek has revealed its pick for the top ads of 2023. Check out the best work from Leo Burnett, Tombras, PREACHER, GUT, The Or, Wieden Kennedy, Mother, TBWA\Chiat\Day, Droga5, Orchard, BETC, Mischief @ No Fixed Address and Ogilvy. A quarter of these campaigns were done in-house.