Wieden Kennedy reposted this
Had the chance to sit with Wieden Kennedy's Neal Arthur and Karl Lieberman for the latest episode of our Forbes series "On The Evolution of Creativity and Creative." We talked about a lot including: - The difference between the soul of a brand and its voice - The evolution and broadening of the definition of the craft, from “contractor” to “architect”and shifting agency mindsets from scarcity to abundance - The need to ask bigger questions and challenge all assumptions Have a listen/look here: https://lnkd.in/dE35aM5C
These are amazing topics 👏 Can't wait to listen!
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8moA fantastic listen and priceless advice with legends of the game, could you ask for anything more? What do y'all find to be the most productive part of this meeting?