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💡 The idea: Assemble a fully equipped development team tasked with designing and developing a video game that maximised its utilisation of Generative AI tools. Welcome to our R&D initiative 'Project AVA'! 🤖 Some context: As with almost everyone in 2023, our teams were drawn into the intriguing world of Generative AI tools. Our studios across the world explored this field in depth, resulting in a diverse set of outcomes and were looking to harness all this research into one comprehensive project. Innovation at Keywords Studios backed the project in its entirety and offered a platform to test the practical realities of using Generative AI tools within an authentic game development cycle. The goal was learning by doing. We hope that all our gained insights will benefit our studios and our clients alike. 🎮 What's next for this R&D initiative: "The game is fully playable at present, and we plan to complete a web-based version soon." To find out more, read our interview with Serkan Hassan, Studio Head at Electric Square in Malta. Serkan also discusses our R&D approach for Project AVA including some of the legal, ethical, and commercial concerns we faced. 👉 https://loom.ly/qaMHX48 Watch this space for more Project AVA updates and learnings! #Innovation #ArtificialIntelligence #GameDev #ImagineMore

  • The white Project AVA logo with a golden outline and an AI created bald character prominently featured over an indoor environment with archs, columns, and stairs. Everything seems to be lit up by a single light source from above. The text reads "Game Development with AI".
Rafael Magnani Freitas

Enterprise AI | Human Centric | Innovation & Collaboration for Value Generation | Partner at Chronus Performance AI | Partner at Flutu Game Audio

3mo

Victor Hime (Vic) thats nice! Lets introduce them to Flutu Music !!

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