Our Chief Brand Officer & Creative Director Diana Barnes "DB” recently joined Marie Albiges on the Women in Retail Leadership Circle’s podcast. She discusses her career journey, the importance of customer connection, and innovation at Munchkin and Curio. Click below to listen to the full episode. Each Women in Retail Talks episode features female leaders in the industry who share stories of how they invest in themselves and other women. Previous guests include Tracey Travis, EVP and CFO at The Estée Lauder Companies Inc., Fern Mallis, founder of NY Fashion Week, and Jeanniey Walden, SVP and CMO at Rite Aid.
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Editor in chief Stellar Woman magazine|Chartered Marketer|Fellow of HE UK|Strategic Invention life& business coach|trainer|Founder of IWAW CLUB| CIM facilitator & Senior lecturer| City of London youth leadership mentor
😩𝗟𝗼𝘀𝘁 𝗶𝗻 𝘁𝗵𝗲 🔯𝗠𝗶𝗱𝗱𝗹𝗲 𝗶𝗻 𝗕𝗿𝗮𝗻𝗱 𝗣𝗼𝘀𝗶𝘁𝗶𝗼𝗻𝗶𝗻𝗴 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 ? Hey purposeful visionary women! Ever felt like your brand message is just "lost in the middle" among competitors or what everyone is providing? It's a common challenge in brand positioning. Being "𝗹𝗼𝘀𝘁 𝗶𝗻 𝘁𝗵𝗲 𝗺𝗶𝗱𝗱𝗹𝗲" means your brand isn't clearly differentiated from competitors, making it hard for customers to understand why they should choose you. Without a unique position, you risk blending in and becoming forgettable. Join the brand positioning strategy challenge starting today to discover how to stand out, define your unique value, and create a brand that resonates with your target audience. Don't let your brand get lost—let's make it shine! ✨ Last chance 🛎️ #BrandPositioning #EntrepreneurChallenge #StandOut🛎️ #brandpositioningstrategy #EntrepreneurChallenge #StandOut
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🎙️ Latest episode is live! Such a pleasure to host Tiffany Lopinsky, Co-Founder of ShopMy, the growth platform for elite brands and creators like Dior and Tatcha, Nike and Nordstrom, and internet “it girl” Alix Earle. I’m also joined by executive recruiter Kristin Wardour, who helped double the team at ShopMy and also partners with other early to growth stage SaaS players. Together, we get into this inspiring story of successfully scaling a startup, of thinking differently, and of thinking thoughtfully about talent. Drop your favorite quote or takeaway in the comments! 💡
Tiffany Lopinsky, alongside fellow co-founders Harry Rein and Christopher Tinsley, set out to change the influencer marketing space in 2020. Their vision: craft a revolutionary tool for the creator economy – ShopMy. Already, they have grown its network to over 40,000 creators and 300 brand partners, signing on renowned beauty brands like TATCHA, Christian Dior Couture, and ELEMIS and retailers like Nordstrom, Nike, and lululemon. Recently, they secured $18.5 million in funding, which they are now using to innovate product features, attract even more brands to the platform, and build the team to support its strategic investments. On this episode of the Brilliant People Podcast, Linnea Jungnelius, Global Head of Marketing & Strategy at Acertitude, sat down with Tiffany to explore how ShopMy has evolved from an MIT research project to a comprehensive creator marketing tool – and the talent strategy that powered that growth. Linnea is also joined by Kristin Wardour, Principal at TEG Consulting, an Acertitude company, who tells the insights and lessons learned from recruiting 20 team members for ShopMy, including the Head of People and Head of Brand Success, and from other strategic hires for scaling, VC-backed technology companies. Because, as both Tiffany and Kristin attest, scaling, sustaining, and professionalizing operations all comes back to one thing: the right people. 🎙️For more on Tiffany and Kristin's lessons and learnings, tune in to S2 E5 of the Brilliant People Podcast: https://lnkd.in/gaDxQ-Gv #brilliantpeopleatwork #creatoreconomy #talentstrategy #venturecapital #vc #shopmy
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SHRM-SCP | HR Shared Services Manager | HR Strategy & People Operations | Employee Experience & HR Transformation | Leadership & Organizational Culture | Driving Strategic HR Initiatives | Start-up Growth & Scaling Up
Join the conversation on the joys and challenges of taking a retail brand public as a female CEO with Stephanie Pugliese. Gain valuable insights from her journey: @Elumynt
The Joys and Challenges of Taking a Retail Brand Public as a Female CEO With Stephanie Pugliese | Elumynt
elumynt.com
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You wouldn’t believe how many CEOs we know who wanted to shut down their business operations when they actually just hated their branding. To be fair, they didn’t know that the real culprit was that they hated their branding. ❌ They just knew that things didn’t feel aligned. ❌ Their business was no longer a reflection of them or their values. ❌ It was like they grew as individuals, but their businesses were stagnant. The truth is that their businesses DID grow and adapt, but they neglected to reflect that in their branding. Your branding is a reflection of your business, so if your business shifts, your branding should as well. Consider @stanley_brand which has been around for over 100 years. They originally marketed to workmen and outdoorsmen. The brand was rugged and masculine. Fast forward to 2024, and they now market largely to women. Their branding includes images of women, pretty pastels, and limited edition patterns. There was a shift in their business (thanks to some influencers), and they adjusted accordingly. 💰 Had they stayed with their original branding, Stanley would not have become a $750 MILLION/year business. So next time you think branding doesn’t matter. Remember that it could be the difference between making tens of thousands of dollars and making tens of millions of dollars. And the next time you feel “off” about your business, look deeper than your product suite before you decide your business no longer aligns with you. #brandidentity #branddesign #ceomindset #growthmindset #growthmarketing
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Sales & Marketing at Top Floor | Industrial Digital Marketing | B2B Marketing | Marketing for Manufacturers
In our 2024 Manufacturing Growth Workshop, the recurring theme that took center stage was thought leadership. For business owners and those involved in running a company, embracing the role of a content creator is now par for the course. We used to associate this more with B2C folks doing their thing on Instagram and TikTok. Given the shifting demographics of B2B buyers, wearing the content creator hat is now essential, and platforms like LinkedIn play a pivotal role in amplifying the voices within your company. And we're not just referring to your company page. It's about unleashing the power of individuals with hands-on experience to be your brand ambassadors. Granted, not everyone is eager to wear this hat, especially in the manufacturing world. Marketers, this is where you work your magic. Help these thought leaders craft content that aligns with their passions and your brand. Give them a nudge in the right direction 😉 What's your go-to strategy for fostering thought leadership within your team? 🚀 #ThoughtLeadership #ManufacturingGrowth #BrandAmbassadors
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Bridging gaps for marketing & sales with disruptive strategies to go-to-market | Social/hybrid selling & Content strategy | Training & consultancy
"PoStinG tHis oN SocIAL mEdia WiLL rUin oUr brAnd !!!11!!!" 🤡 Here's a great example of consistent thought leadership. Remember: When words are not thoughtful nor leading, they are just noise. J.K. Rowling sets herself apart by taking a stand on a social/political issue. Meaning: clearly stating which stance she is taking in a debate It's not about whether you think her opinions are good or bad, it is about the name Rowling reminding you that people will always have a different view of the world and that we must choose a side in the struggles that society faces. Playing it safe is no longer an option. And research shows. • 70% of audiences expect brands to take a stand on political issues (Sprout Social) • 66% of those people believe brands can create real change in the world (Sprout Social • 90% of marketing leaders agree that marketing must adapt to shifting audience needs to achieve long-term strategic goals (Gartner) Now back to your company's branding / communications team 😉 #Branding #thoughtleadership #leadership #differentiation Great article! Jeetendr Sehdev
The J.K. Rowling Effect: Navigating Controversy In Brand Behavior
forbes.com
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