Weber Shandwick’s Post

From the creative visionary who has transformed our business to the “collaboration-at-the-core” change agent who has played a critical role in our – and our clients’ – success. Today, we celebrate Gail Heimann’s legendary leadership and congratulate president Susan Howe as she takes on the role of the next global CEO of The Weber Shandwick Collective. 

Corporate Pride needs a rebrand. Vice President, Social Impact and Q  BRG Chair John Daniel McCourt shares in ADWEEK five considerations for corporate allyship: https://bit.ly/3xXgNh5

No "Ews" here. The recent collab from Mattel, Inc. client Fisher-Price, Inc. has us headed to the toy aisle to get our hands on these all-too-perfect replicas of our TV faves.

Discover how AI is revolutionising trust and credibility for brands, redefining reputation management in the digital age. While AI isn't new, the urgency it brings to organisational action and reaction is unprecedented. In a time when misinformation spreads rapidly, companies must recognise AI's potential for both good and ill. Our recent TWSC roundtable at the PRWeek UK Crisis Communications Summit revealed diverse stages of AI adoption among organisations, from dormant to cutting-edge. Read more in PRWeek UK: https://bit.ly/3LkKcos

We’re thrilled to share that it was a great night for our Health team at this year’s Communique Awards Congratulations to everyone involved in the Severe Asthma Index with our clients Sanofi and Regeneron, a landmark study comparing end-to-end severe asthma strategy in 29 OECD countries. The Index won in the Best Use of Data Visualization and Excellence in Communication and Using Data categories, as well as being highly commended in the prestigious Progress Award in Healthcare and Scientific Communications. 

The Future Of Social Media Is... Decoding Its Relationship With Culture While some focus on social media's potentially destructive impact on cultural identity and societal harmony, Dylan Davenport, EVP, Brand, Weber Shandwick UK, argues for a more nuanced perspective. Find out more in Creative Salon Worldwide: https://bit.ly/3XRFaYo

We worked with Mattel, Inc. client UNO back in 2017 as they rolled out their color-blind version and are thrilled to share this new commitment, which will increase to 90% of their products by the end of 2025.

From engineers to R&D to PR — Prime Weber Shandwick Creative Director Petter Lublin shared more from the Cannes Red Carpet on the unique approach required to bring client Husqvarna Group's Rewilding Mode to life. This innovative software update which won at #CannesLions this year impacts the brand's products across Europe, with reach spreading to more than 20 countries. Learn more: https://bit.ly/4c8v1Kr #WSCannes

A week ago, we caught up with Executive Creative Director Jeff Immel just before the big red-carpet moment with Kellanova client Pop-Tarts to discuss the work and what made it stand out at this year's Cannes Lions International Festival of Creativity. #WSCannes #CannesLions