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Building trust and loyalty requires genuine social responsibility, communicated clearly and consistently. Are you ready to ditch socialwashing and amplify your positive impact? Start by assessing your communications with these five steps: 1️⃣ Focus on Action, Not Just Words 2️⃣ Align Your Actions with Your Values 3️⃣ Listen to Your Audience 4️⃣ Back Your Claims with Data 5️⃣ Obtain Independent Verification Ready to take your social impact communication to the next level? We can help! Schedule a free consultation today to learn more about developing a social impact strategy that avoids socialwashing and maximizes your positive impact:  https://lnkd.in/gNhtR4i5 #SocialImpact #Sustainability #Transparency #ConsumerActivism #SocialWashing #SocialResponsibility

You have the power to shape industries, set trends, and inspire others. By championing social good, you not only enhance your brand’s reputation but also encourage other businesses to follow suit. Your actions can drive a ripple effect, fostering a culture of responsibility and ethics within your industry. Head over to comment section for the full blog. 👇 #theimpactcatalysts #impactcatalysts #brand #brandidentity #ImpactCatalysts #EntrepreneurMindset #SmallBusinessOwners #BustingThroughFears #PurposeDriven #BuildingYourBrand #VisibilityMatters #CreatingImpact #MakingAnImpact Keep making those ripples that only you can make 🤗 www.TheImpactCatalysts.com

As an organizer with background in digital organizing, it's very important we remember that just because we are starting to transition to pre-pandemic times, it doesn't mean that digital activism doesn't matter (or that COVID isn't affecting people). Disabled and neurodivergent people are so important to our movement and digital activism improves accessibility for their leadership. Not all of us can easily click with people at an in person event, or can easily access the locations. Because of this, it's important to have hybrid models and strong infrastructures for digital communication and community. If you've gotten this far, check out this toolkit I made on building an effective digital campaign: https://lnkd.in/en4gPBnN

You have the power to shape industries, set trends, and inspire others. By championing social good, you not only enhance your brand’s reputation but also encourage other businesses to follow suit. Your actions can drive a ripple effect, fostering a culture of responsibility and ethics within your industry. Head over to comment section for the full blog. 👇 #theimpactcatalysts #impactcatalysts #brand #brandidentity #ImpactCatalysts #EntrepreneurMindset #SmallBusinessOwners #BustingThroughFears #PurposeDriven #BuildingYourBrand #VisibilityMatters #CreatingImpact #MakingAnImpact Keep making those ripples that only you can make 🤗 www.TheImpactCatalysts.com

It’s no secret that the pressure for brands to go beyond profits, and embrace a more responsible approach to their operations, is rapidly getting higher. Familiar with the term “Corporate Social Responsibility”? We bet you hear it at least weekly, if not daily. No longer is it a buzzword for the overly conscious. Instead it’s evolved into a powerful tool that can shape public perception and strengthen brand equity. It’s time to move past token gestures, and make a meaningful social and environmental impact. In our latest blog we’re discussing how CSR needn’t be a trigger word, but instead a transformative step for your business. https://lnkd.in/eHr2X5gD #MarketingAgency #DigitalAgency #LeedsAgency

📢 We are proud to announce our new CSR-focused direction, doubling down on our mission to help brands create impact-driven work for global communities. 📢 Introducing the 'Make Impact Work' manifesto. Moving forward, our ambition is to focus on developing brand-work that actively addresses social, economic and environmental issues - helping brands create activations and initiatives that have a meaningful impact on the planet. The world has reached a crisis point, with a growing list of existential threats that have left people feeling powerless to imagine a better future, let alone take action to change it. We believe that creativity can and must be used as a force to inspire change through altering perspective, generating empathy and having a direct impact on communities that need it most. The advertising industry has become rife with baseless virtue-signaling, which has led to the exploitation of creative talent, marginalized communities, and the planet, for the underlying objective of winning awards. And while such awards themselves can help bring tangential attention to these important issues, we are imploring brands and agencies to consider the true lasting impact they could leave if their creative and financial resources were correctly channeled towards developing initiatives that had a longer shelf-life than the annual awards circuit. We are committed to a future defined by integrity, innovation, empathy and excellence in craft. Make impact work with HELO. Justin Moore-Lewy Brendan Kiernan Phoebe Victoria Smith Rena Jett Kayrala Neil Evely Isabelle du Plessis #CSR #ExperientialMarketing #Production #AdvertisingandMarketing #Sustainability #DEI #Accessibility #Equity #Inclusion

We’re so proud to see our Managing Director, Simon Owen, has been nominated as a #BetterBusinessPioneer! The #BetterBusinessPioneer campaign by Avery & Brown | B Corp™, The Better Business Network, and Open Media is shining a light on the power of individual action, celebrating positive contributions towards environmental or social impact made by various individuals in their professional lives: whether they’re a CEO of a business disrupting their industry, or an employee who goes above and beyond their day job to make a difference. The campaign is based on two principles: that all actions, no matter how small, can make a difference, and that sharing best practice is critical to encouraging change. Each small act of awareness, compassion, or environmental responsibility not only makes a tangible difference, but also inspires others to follow suit. It showcases that anyone, regardless of their background, resources, or circumstances, can be a #BetterBusinessPioneer. If you want to find out more about the campaign and how to get involved by nominating your own Better Business Pioneer visit: https://lnkd.in/e2Xdx-zy

I’m so proud to have been nominated as a #BetterBusinessPioneer! The #BetterBusinessPioneer campaign by Avery & Brown, the Better Business Network, and OPEN Media is shining a light on the power of individual action, celebrating positive contributions towards environmental or social impact made by various individuals in their professional lives: whether they’re a CEO of a business disrupting their industry, or an employee who goes above and beyond their day job to make a difference. The campaign is based on two principles: that all actions, no matter how small, can make a difference, and that sharing best practice is critical to encouraging change. Each small act of awareness, compassion, or environmental responsibility not only makes a tangible difference, but also inspires others to follow suit. It showcases that anyone, regardless of their background, resources, or circumstances, can be a #BetterBusinessPioneer. If you want to find out more about the campaign and how to get involved by nominating your own Better Business Pioneer visit: https://lnkd.in/e2Xdx-zy

Why are we not more transparent about our CSR efforts? In today's world, where every move of a brand is under the microscope, the demand for transparency in corporate social efforts is undeniable. Brands often talk about their support for various social causes, yet the specifics of these engagements remain vague. What's behind the effort? As curious consumers and industry insiders, we're challenging the brands: What actions are companies taking to support these causes? What level of financial investment is made? Are they connecting with the communities they pledge to support? And where are the insights into the actions behind the promises? The key to creating deeper trust and loyalty with consumers is through clarity. By revealing the details of social initiatives, such as financial contributions, partnerships, and genuine stories of impact, brands can do more than just claim support—they can demonstrate it. This transparency invites consumers to join the journey, ensuring them that a brand's dedication is more than superficial. Trust, after all, is built on a foundation of transparency and concrete actions. #CorporateSocialResponsibility #Transparency #BrandTrust #SocialImpact