From engineers to R&D to PR — Prime Weber Shandwick Creative Director Petter Lublin shared more from the Cannes Red Carpet on the unique approach required to bring client Husqvarna Group's Rewilding Mode to life. This innovative software update which won at #CannesLions this year impacts the brand's products across Europe, with reach spreading to more than 20 countries. Learn more: https://bit.ly/4c8v1Kr #WSCannes
Chapeau! Inspiring example on so many levels. 👏👏👏
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What a perfect example of high trust in the client-agency relationship! No wonder it is awarded 🥇