Weber Shandwick’s Post

Having automated, proactive conversations with your customers, driven by AI, is only possible if they trust your brand and your people. If there’s no trust, your customers won’t give you the right to use their information and even the most intelligent systems can’t run without #data. Here, we explore how you can maintain and and even grow trust with #AI comms https://loom.ly/kEBCSvs

As generative AI reshapes our digital landscape, the challenges and opportunities for corporate communications have never been greater. In his latest thought-provoking piece, Anthony Burgess-Webb, co-founder of Commetric, delves into how this technology is not just a tool, but a game-changer in managing corporate reputation. At Commetric, we empower communications directors with AI-driven insights, ensuring you're not just reacting to media trends but anticipate them. Whether it’s risk mitigation or strategic messaging, our analytics solutions provide the clarity and confidence needed to make business-critical decisions in real-time. #genai #ai #analytics #llms #corporatecommunications #reputationmanagement

“You can’t use yesterday's tools to solve today’s problems” It was brilliant to attend the PRCA event last night on AI in comms, which had some brilliant food for thought… 🏡The 4 C’s – when assessing your AI readiness as an organisation think about the 4 C’s… Constituents, Capabilities, Culture and Compliance. It will help design and implement AI in a responsible manner 🤝 Relationships – it’s in the name of what we do. Don’t lose sight of the power and importance of building strong relationships with your external audiences. AI can support that but will not replace it ⚔️ The battle on misinformation – AI-powered misinformation can be created and spread at speed. There’s no time to wait for the inevitable, organisations must be prepared for such scenarios to protect the reputation of the brand 📈 Getting the data right – AI can bring huge transformation to how agencies and comms operate, but it will only be as good as the data fuelling it. Take time to structure that correctly to maximise its potential responsibly 🧠 And in this new world human intervention, emotional intelligence, sensitivity and an ethical lens are paramount! Thanks for the brilliant discussion… Allison Spray, Nicola Koronka, Holly Mercer, Amber Ellis and Katie de Cozar (she/her)

GenAI poses a significant reputational risk. It allows anyone to imitate others' image or even put words in their mouth. The Kendrick Lamar & Drake beef is a prime example of the latter (yes, I'm still following that story 😁). Someone released a supposed Kendrick track which turns out is just AI. And that's both terrifying and exciting. On the flip side, genAI allows for greater freedom of expression, creativity, efficiency and other whatnots. Anthony Burgess-Webb, one of Commetric's co-founders, dives deeper into the reputational risks that generative AI presents. And it's not just celebrities that could suffer, but also corporations and frankly, governments too. All I'm saying is that media literacy is more important now than it's ever been and that comms people need to take account of the risks genAI implies. #reputationmanagement #publicrelations #pr #comms #genai #ai #risk #riskmanagement #corporatecomms #corporateaffairs

Having automated, proactive conversations with your customers, driven by AI, is only possible if they trust your brand and your people. If there’s no trust, your customers won’t give you the right to use their information and even the most intelligent systems can’t run without data: https://loom.ly/kEBCSvs

This opinion piece states the obvious. The real thought leadership is how can PR and communications professionals embrace and leverage AI to be even more valued and irreplaceable.

"Today, the businesses that win aren’t the ones that build the fastest; they’re the ones that learn the fastest. That principle will be even more true in the AI era, as new opportunities, risks, and competitive advantages are unlocked at unprecedented speed. A culture of failing forward ensures that the organization’s strategy and execution will continuously evolve to meet the moment." #risk #ethics #artificialintelligence #learning #humanresources https://lnkd.in/g4K8Zk5p

I'm excited to share our CEO's latest blog on the pivotal role of human judgement in PR, despite the rapid advancements in AI. 🤔 This thought-provoking piece emphasizes the irreplaceable value of human creativity, ethical judgment, and intuition in navigating the challenges and opportunities presented by AI in our industry.💡 👀 It's a must-read for anyone interested in understanding how technology can enhance, rather than replace, our uniquely human attributes in PR. Dive into the full blog here for some insightful reflections on the future of PR ⬇️ #AI #PR #Communication #SaaS #Innovation #Mynewsdesk

AI has a massive potential to revolutionise the role of the corporate communicator. This comes at a risk though: 1)     AI can be misused by communicators themselves, 2)     AI can also be used maliciously by those who wish to undermine companies’ reputations. Therefore, businesses must adopt ethical guidelines and processes that give communicators the confidence to use AI tools in their day-to-day work. Simultaneously, to protect their reputations from malicious actors, they must account for AI-generated and augmented disinformation in their crisis management strategies. As a preventive measure, business should act responsibly and actively endorse and encourage the development of effective regulatory regimes to govern AI use. More about today's corporate communicators' challenges in our most recent edition of the Ipsos Reputation Council. Download the full report here: https://lnkd.in/e7h2RiDm Many thanks to our German council members: Sabrina van der Puetten Médard Schoenmaeckers Claudia Preiß Ulrike Mühlberg Martin Zander and to our local reputation experts Dr. Jörn Pyhel Corina Nawroth Michael Zimmermann, thank you also to Matt Painter milorad ajder and Simone Williams (MCIM) #corporatecommunications #corporateresponsibility #corporatereputation