THG’s Post

20 is one of those numbers I find myself seeing everywhere. It’s said to be a number that symbolises balance and new beginnings, and aged 20, I was certainly embarking on something new, during a time that can only be described as anything but balanced! With a global pandemic wreaking havoc on my second year of uni, the saving grace was the start of my placement year at THG. That 1 year internship turned out to be a transformative time, evolving into the foundation of my career in marketing, as 4 years later, I’m still here, a proud part of the THG family at Myprotein. There are too many highlights from this time to list, but a standout has been the brand evolution project, a huge rebrand overhauling the creative identity, positioning and logo as we establish Myprotein as the world’s most empowering health movement. The 20 theme continues, as this year, after 20 months, we launched the brand evolution in the final market, completing the global rollout after working on over 70 individual launches! After endless asset creation, influencer activations and critical paths, getting the Japan site live was a definite career highlight. On top of the brand evolution, this year marks another ‘20th’ for myself, Myprotein and THG, as they move into their twentieth years. We’re celebrating Myprotein’s birthday this year with the ’20 Together’ campaign, a multi-channel activation which cumulated in our Impact Week event, which took some of our global top-tier talent on an immersive journey through the past 20 years of the brand. Think high-energy dance classes of the early noughties, to home-workouts through the pandemic years to showcasing some of our amazing high-performance partnerships with HYROX and Williams Racing as we moved into current day.  It's certainly been a busy two decades, and I’m sure THG won’t be slowing down any time soon! Excited to play my part in the next 20 years #20Years20Stories #WeAreTHG #THG20