Ever wondered how to distinguish high-quality AI content from the low-tier junk flooding the internet? 📊
DoubleVerify’s latest Global Insights Report reveals a nearly 20% surge in MFA sites due to the rapid rise of AI-generated content. In our latest Q&A, Jack Smith breaks down these complexities and explores DoubleVerify’s sophisticated blend of AI and human review.
Discover how advertisers can protect their investments amid this explosion.
👉 https://bit.ly/3xwsSKe#AdQuality#AI#Programmatic#MFAs
Artificial intelligence (AI) is quickly becoming a game-changing tool in the advertising sector, with the potential to dramatically improve efficiency, effectiveness, and ROI. Despite all the buzz about artificial intelligence (AI), major companies like Pepsi and its subsidiary Frito-Lay have been slow to adopt it.
Though there are notable benefits of utilizing generative AI, it's still in the infancy stage, and many corporations wonder if this new tool is safe for the long term. Click below to learn more about the latest news in advertising.
#AINews#AdvertisingInsights#PepsiCo#MarketingAutomation
🚀 Check out this fascinating article on the creative ways companies have been utilizing #AI in advertising! From language translation to #globalmarketing, AI is revolutionizing the way companies reach their #audiences.
https://lnkd.in/gauDgK2E
Nice summary by Fenwick & West as to the latest developments with the FTC on AI enforcements. Something to definitely keep an eye on as global legislative, regulatory and agency activities continue to increase.
When hosting or using generative artificial intelligence to create content, transparency is key. The FTC recently issued guidance to avoid deceptive practices when creating and marketing digital products using AI.
Vejay Lalla, Kimberly Culp, Brandon Cheung, Zach Harned and Phillip Yin outline important disclosure considerations for companies to keep in mind. Read here: https://ow.ly/lL3I50PIxzb#GenerativeAI#FTC
"AI continues to make a noteworthy impact in the digital world! TikTok recently revealed an intriguing update: labeling AI-generated content when posted from external platforms 🤖. This innovative step emphasizes the growing importance of transparency in the blend of AI and social media. What are your thoughts on this evolution? Remember, in a fast-changing digital age, recognizing the role of AI can be a game-changer for industries, including #RealEstate. Stay informed, stay ahead! #Realtor#RealEstateAgent#AI"
Whether you are offering AI tools, using them as a business, or a creator, as previewed in my prior recent post, the FTC is further honing in on the transparency expected by regulators with respect to content creation and marketing. Companies will have to carefully weigh the intellectual property and regulatory risks in tandem when diving head first in the world of Generative AI. Hope this is a helpful guide.
When hosting or using generative artificial intelligence to create content, transparency is key. The FTC recently issued guidance to avoid deceptive practices when creating and marketing digital products using AI.
Vejay Lalla, Kimberly Culp, Brandon Cheung, Zach Harned and Phillip Yin outline important disclosure considerations for companies to keep in mind. Read here: https://ow.ly/lL3I50PIxzb#GenerativeAI#FTC
From Fenwick & West: The Federal Trade Commission continues to issue guidance on the use of generative artificial intelligence and the potential regulatory scrutiny facing companies and creators using these new tools in the market. While the FTC has previously addressed issues such as exaggerating the use of AI in a product or the potential deceptiveness related to deepfakes or synthetic media, the most recent guidance focused on the impact of the use of generative AI in the creation of content and related digital products arising from third-party copyrighted content used in the training or ultimate creative outputs.
#generativeai#artificialintelligence#ai#ftc
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