Authentic Brands Group’s Post

Prince Sports has partnered with Percival, the classic menswear brand, for a tennis collaboration inspired by Wimbledon’s iconic vintage ad campaigns. The timeless brands launched their summer championship capsule, which includes knitwear that features Oxford blue hues through polos, blazers and more. The collection is available in stores and online now.

David Beckham wore a custom HUGO BOSS suit to the first day of Wimbledon, the internationally renowned tennis championships, which culminates with the final competition on Sunday. The football icon and lifestyle brand recently entered a multi-year strategic partnership to introduce a capsule and seasonal collection, the first of which will be presented in spring 2025.

Undefeated Inc. and Muhammad Ali Enterprises have stepped into the ring with a collection that pays homage to the legendary heavyweight champion. Celebrating his legacy both in and out of the ring, the collection features a range of tees, hoodies, shorts and robes. The collection is now available in stores and online at Undefeated.com.

Spotted across the pond: Hunter Boots Ltd Wellies returned in typical Glastonbury fashion. The British heritage boot brand held an activation at the 2024 Glastonbury Festival of Contemporary Performing Arts, which took place from Wednesday, June 26, through Sunday, June 30, at Worthy Farm in Pilton, Somerset, in the U.K. Hunter has long been a stalwart of the U.K. festival scene, having been spotted on A-listers including Kate Moss, Alexa Chung and Poppy Delevingne over the years.

Authentic is excited to announce the appointment of Jeff Daggett as Senior Vice President - Head of Japan. Daggett is a highly accomplished and versatile leader with a proven track record of creating thriving retail businesses for renowned brands. With Daggett’s expertise, Authentic aims to accelerate growth and fortify market presence in Japan.

Hunter Boots Ltd and regional partner Baozun Inc. celebrated the grand opening of the brand’s first store in Singapore. Located at Plaza Singapura, along the country’s main shopping street of Orchard Road, the outpost was celebrated through an event that featured in-store shopping as well as a spectacular dragon dance show. Authentic Regional President, Sports & Lifestyle - APAC Wesley Chu and SVP, Business Development Operations - APAC Kevin Salter made special appearances at the launch party, which brought out mall-goers and brand fans alike.

Spyder Active Sports and Michelin Soles have entered a groundbreaking collaboration for the all-new Pathfinder. Equipped with advanced Michelin Soles technology, the Spyder Pathfinder is designed to be the best-in-class outdoor companion, offering unbeatable traction, exceptional durability and unparalleled comfort. The shoe is packaged in a sleek and lightweight silhouette, with a variety of colorways for men and women.

This week, fans flocked to the Macy’s Herald Square flagship in New York for a chance at a meet-and-greet opportunity with American artistic gymnast and Nautica brand ambassador Olivia Dunne. Hosted by the brand, the celebration was centered around the launch of its new collection and was followed by an exclusive Nautica x Livvy Dunne dinner party for 30 guests at Alba Accanto. Fellow content creators as well as close friends and family joined Livvy at the event and were dressed in their Nautica best.